So lately I have been getting back into watching frag YouTubers and lately, I feel they have been aligning more and more with each other and sponsors coming in their waves. One YouTuber comes out with x Video and within a day 5 others have very similar videos and I am talking about bigger channels, not the small ones trying to get a start. What triggered this, The new Montblanc came up, I watched the video and so of course the YT algorithm fed me more, so I watched, so many videos all posted within a day or so say with all the same talking points it "Dior Sauvage meets Aventus Absolu" it was literally those 2 frags specifically mentioned by everyone and their mother and their hair dressers. More often then not, sometimes I feel like their is some Fragrance Media Group and underneath them are a lot of these influencers, they have meetings, discuss content and talking points etc. New World Frag Order conspiracy😆 Their "influence" on me is basically non existent, once I started to see this pattern awhile back. I am not complaining, I enjoy watching the content, if not just for info, but for entertainment as well. What do you guys think about this?

I have become a bit of a Niche/Indie snob lately and really thought I was done with the modern designer releases, but this one has me in a chokehold. Pretty much all I have worn since I got it last Friday. Is it ground breaking or new? Not at all, but for some reason it seems so much more elevated than all its close brother designers. It is the guy in the friend group that is just a bit smarter and dresses better than all the others. He is fully part of the gang, but the one your eye goes to first and is probably the most competent. This is easily my favorite normal designer line release of probably the past two years. I should probably get a backup bottle since I am sure that if I like it, it will be discontinued soon. Oh right, also this things projects, like a warm sweet/woody hug to all those around you, and leaves a scent trail that people will want to follow. I start my day at 4:30-5am every day and as I was driving home at 4:30 pm I can still smell it on my clothes and skin, faintly. I say this is a winner, but as you know its all subjective, I am sure there are reviews saying this is trash, but those around me would disagree. Stay smelling good my brothers.

Is Rescented down for anyone else? the app loads like 2 frags and then nothing, my desktop says page cannot be reached, which is usually slow response or no response

Decision 42 / Amouage “ Amouage Decision 42, and Amouage a house that don’t play when it comes to quality, they consistently one of the most respected names in niche perfumery. That soft sage-green bottle with the white cap and gold emblem is clean, elegant, understated luxury. 🌿 Top notes goin’ loaded — pink pepper, bergamot, neroli, cinnamon, and cardamom. That’s a real complex, spicy-citrus openin’, pink pepper and cardamom addin’ warmth while bergamot and neroli keep it bright and fresh. Middle notes bringin’ frankincense, juniper, myrrh, pine tar, and sandalwood — this the heart doin’ the most work, incense-heavy and resinous, that frankincense and myrrh combo givin’ it a real spiritual, church-adjacent depth, while pine tar add somethin’ dark and smoky. Base closin’ out with cedarwood, labdanum, patchouli, and vanilla — warm, resinous, slightly sweet finish that ground the whole thing and give it serious longevity. Vibe score readin’ citrus, fresh spicy, aromatic, woody — this a complex, multi-layered fragrance, the type that keep evolving on your skin for hours. Not somethin’ simple, this a real journey of a scent. Amouage stay operatin’ at that top tier niche level, they use serious quality raw materials and it show in fragrances like this one. This ain’t your average everyday fragrance, this a real conversation piece. Season — I’m callin’ this one Fall/Winter, that incense, myrrh, and warm spice combo just feel rich and appropriate for colder weather. Price guess — Amouage typically sit in that $300-$400 range, that’s the level this house operate at consistently.” 👇 @chrisdaceo

I’m thoroughly enjoying this new Kilian Midnight Espresso. It opens with a coffee that’s less intense than Black Phantom’s Chocolate and Rum, but it dries down to an intoxicating, creamy, and addictive vanilla. The coffee’s note is short-lived, but you’re left with a creamy chocolate vanilla scent that makes you irresistible to those close to you. My girlfriend kept complimenting me when she got close to me to smell it. I’m not a big fan of coffee and chocolate notes, but I genuinely enjoyed this new release from Kilian. I had to get it and now have something to counter my Black Phantom or layering them both. People who have smelled it have described it as having a “boozier Bianco latte” aroma with a “hint of Angel’s share.” I’d love to hear your thoughts on it once you’ve had a chance to try it.