Influencers, not so much anymore - let's talk

So lately I have been getting back into watching frag YouTubers and lately, I feel they have been aligning more and more with each other and sponsors coming in their waves. One YouTuber comes out with x Video and within a day 5 others have very similar videos and I am talking about bigger channels, not the small ones trying to get a start. What triggered this, The new Montblanc came up, I watched the video and so of course the YT algorithm fed me more, so I watched, so many videos all posted within a day or so say with all the same talking points it "Dior Sauvage meets Aventus Absolu" it was literally those 2 frags specifically mentioned by everyone and their mother and their hair dressers.

More often then not, sometimes I feel like their is some Fragrance Media Group and underneath them are a lot of these influencers, they have meetings, discuss content and talking points etc. New World Frag Order conspiracy😆 Their "influence" on me is basically non existent, once I started to see this pattern awhile back.

I am not complaining, I enjoy watching the content, if not just for info, but for entertainment as well.

What do you guys think about this?

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Influencers, not so much anymore - let's talk