Coffee is harder than it has to be.
Dreaming of opening a coffee shop? Already running one and tired of figuring everything out alone? This community helps you build a stronger plan, avoid expensive mistakes, and get more control over your business.
I’m Matt from Calioh. I went from firefighter to coffee shop owner with no industry experience. I’ve since built a café and roastery, helped other owners, and learned plenty of lessons the expensive way.
Here, I share what I’ve learned about locations, equipment, opening budgets, staffing, training, marketing, and making the numbers work. Bring your questions, wins, and struggles. Get practical education, information, inspiration, and support from fellow operators so you can move forward with less guesswork.
Future coffee shop owners, current owners, bakeries with coffee programs, and quick-service operators are welcome.
You don’t have to figure it all out alone.