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Welcome to Champion University
You are now a member of Champion University—and we want that to mean something. Not simply that you joined another online community, but that you became part of a shared commitment to better work, stronger leadership, and an automotive industry people can trust. Whether you own the shop, lead the team, work behind the counter, turn the wrenches, or are preparing for your first opportunity, you belong in a place that takes your development seriously. That is what we are building here. Our mission: To Raise the Standard in the Automotive Industry. Champion University exists to raise the standard in the automotive industry through practical education, clearer communication, better inspections, stronger systems, and accountable leadership. We believe technicians deserve training that respects their craft. Service advisors deserve preparation that goes beyond being handed a phone. Owners deserve systems they can teach, measure, and stand behind. And customers deserve explanations they can understand and recommendations they can trust. Our purpose is not simply to help people finish courses. It is to help them become professionals whose knowledge, judgment, and actions make a difference. What you can expect as a member Expect practical education grounded in real shop experience, with lessons that connect what you learn to what happens in the service bay, at the counter, and throughout the business. Explore training in digital vehicle inspections, customer communication, service advising, leadership, and more. Start with the available free courses, take a look at the onboarding used at Champion Tire and Automotive and the 28-page preview of the Digital Vehicle Inspection Playbook, then explore the training paths that support your goals. You will also hear about new courses, certification opportunities, and the AI-powered simulators and training tools we are developing to bring more realistic practice into professional education. The goal is not just to know what to do. It is to be prepared when it matters.
Welcome to Champion University
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Advisor Training Lab is open — come try to break it (Beta)
The Advisor Training Lab is open, and I want every one of you in it. It's an AI practice simulator for service advisors. The AI plays the customer. You work through the conversation the way you would at the counter. When it's done, you get a grade and specific coaching on what went well and what to improve. This is a beta. The simulator works. Now I need you to push it hard so it holds up when people rely on it. HOW TO USE IT 1. Open the simulator: simulator.champion-university.com (or go to champion-university.com and tap "Start Advisor Training") 2. Start a practice conversation 3. Read what the customer says and respond the way you'd actually say it. You don't need to sound polished. Sound like you. 4. Work the conversation through to the end 5. Read your grade and coaching 6. Run it again and put the coaching to work WHAT YOU GET • A customer who pushes back with the questions every counter hears: "Why am I paying for diagnostics?" "I found that part online for half the price." "You just fixed my car. Why is the light back on?" • A grade on how you handled the conversation • Specific coaching on what went well and what to improve • Example answers that show the thinking behind a strong response. Use the judgment, not the exact words. Your voice stays yours. • A place to make a mistake, understand it, and try again • It runs in your browser. Nothing to download. HOW TO TEST IT This is where I need you: • Answer like a brand-new advisor on day one • Answer like someone who's checked out and doesn't care • Give it an answer you'd never want your customers to hear • Throw it the most unexpected question you can think of Then watch the grade. Did it let a bad answer slide? Grade something unfairly? Give coaching that's confusing or technically wrong? Stop making sense? HOW TO SEND FEEDBACK Comment on this post with: • What you typed • How it responded (a screenshot is best)
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Advisor Training Lab is open — come try to break it (Beta)
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Welcome Video and YouTube Link
https://www.youtube.com/@ChampionUniversity-919 https://www.championuniversity.org Welcome to Champion University. Let’s raise the standard. You shouldn’t have to learn every lesson through an upset customer, a costly mistake, or a good employee walking out the door. I built Champion University to share the lessons, systems, and communication skills I’ve learned working in—and owning—a real repair shop. This is training built around the situations we actually face, not a perfect shop where everything goes according to plan. Whether you own a shop, manage a team, advise customers, or turn the wrenches, the goal is the same: become better at your work and help the people around you become better at theirs. We’re not here to teach pressure tactics or chase bigger numbers at the customer’s expense. We’re here to build stronger businesses through thorough inspections, clear communication, consistent expectations, and work we can stand behind. Start here: 1. Introduce yourself below. Tell us your role, how long you’ve been in the industry, and one situation at work you’d like to handle better. 2. Head to the Classroom. Start with the training that fits your role and experience. Work through it in order, and use the supporting resources when they’re included. The goal isn’t to finish the most videos. It’s to leave with something you can actually use. 3. Put the training to work—and bring your experience back here. Try a better question, practice a difficult conversation, or improve one process. Then share what happened. Ask questions when something doesn’t make sense, and respectfully challenge ideas when your experience is different. You don’t have to arrive knowing everything. You do need to be willing to learn, participate, and take responsibility for improving. Better Training. Better Communication. A Standard Your Customers Can Trust. Welcome to Champion University. I’m glad you’re here.
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To Everyone Who Has Joined Champion University, Thank You!
First, I want to personally thank every one of you who has become a member of Champion University. Whether you’re a technician, service advisor, shop owner, manager, or someone just beginning your automotive career, I’m grateful you’re here. I started Champion University with one mission: To raise the standard of the automotive industry through better training, better communication, and stronger leadership. And we’re just getting started. INTRODUCING SERVICE ADVISOR EXCELLENCE Developing the Next Generation of Automotive Leaders One of the programs I’m most excited about is Service Advisor Excellence, our professional development program designed to take service advisors from understanding their responsibilities to becoming confident, capable automotive leaders. The program is divided into three progressive levels: TIER 1 | THE FOUNDATION Where Professional Excellence Begins Understanding the service advisor’s responsibilities, developing professional communication skills, building customer trust, and establishing the habits that lead to long-term success. TIER 2 | DEVELOPING EXCELLENCE Turning Knowledge Into Confident Action Taking those fundamentals into real-world situations. Managing difficult conversations, handling pressure, presenting recommendations confidently, and developing the decision-making skills that separate good advisors from exceptional ones. TIER 3 | MASTERING THE PROFESSION Preparing for the Next Level of Leadership Building on the previous levels to develop advanced skills, greater accountability, professional consistency, and the leadership mindset needed to take your career to the next level. This isn’t just about learning to work behind a service counter. It’s about preparing the next generation of service managers, general managers, business owners, and automotive industry leaders. WE’RE UPGRADING OUR TRAINING A Better Learning Experience. A Higher Standard. Over the past several weeks, I’ve been working on improving our existing courses, expanding lessons, upgrading our video production, and making the entire learning experience more professional and engaging.
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To Everyone Who Has Joined Champion University, Thank You!
Champion Leadership Course Now Open
Champion Leadership Is Open. Your Team Deserves What You’ll Learn Next. You can be the hardest-working person in your shop and still feel like everything depends on you. Every question reaches your desk. Every missed handoff becomes your problem. You explain the same expectation again—and wonder why it still isn’t happening. I built Champion Leadership to help change that. The course is now open, and every Champion University member has free access through November 11. Inside, we work through the moments that define leadership in a real shop: setting expectations people understand, correcting problems before they become habits, coaching without tearing someone down, and making sound decisions when the customer is upset and the day is falling apart. You’ll learn how to give people clear ownership, build reliable handoffs, and follow through fairly. The goal is a team that understands the standard, takes pride in meeting it, and has the judgment to act when you aren’t standing beside them. Your shop’s potential grows when your people do. To everyone who joined early, watched a lesson, tested a tool, or took the time to tell me what needed work—thank you. You’ve helped shape what Champion University is becoming. I want you to be the first to put this course to work. Open the course. Bring a real challenge from your shop. Choose something you can apply with your team this week. Then come back and tell me what helped, what missed the mark, and what you need more of. I’m building this for the people doing the work, and your experience belongs in that conversation. Start Champion Leadership today. Raise the standard your team experiences tomorrow.
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Champion Leadership Course Now Open
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Practical training to help shops build better systems, develop service advisors, and set clear expectations for every new team member.
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