This is something I’ve been thinking about (and working on) for a while. After years of doing brand and creative work, and teaching these things at the graduate level for 15 years, I kept running into the same thing... creative decisions are harder than they should be. I work on large projects with lots of stakeholders, and I always thought too many cooks in the kitchen made for terrible work. And it did... until I figured out how to get each of those cooks to contribute the insights they have, see them in the context of everything else, and actually visualize what it all means. It turns out that inclusion truly is the best path forward, and how to build community around a brand, or really anything. That’s how Constellations came to be. And the more people we work with, the more we see how much clarity is already there once you have a way to make sense of it. This is a place to share what I’m learning, connect with others thinking about this in a similar way, and collaborate using a simple but surprisingly insightful approach to understanding how people respond to visuals. Glad you’re here. -Joe