VRIN Exercises
A couple exercises to learn how to make more impactful content.
- Content: Drone footage of a San Diego landscape with overlaid text and music.
VRIN Analysis:
- Value: 2 (self-score) → 4 (Mitchell's score, noting the music's licensing potential).
- Rarity: 8 (viewing a specific scene from the air) → 6 (common on social media).
- Imitability: 6 (requires a drone, but a $5k model's quality is not noticeable to the general public).
- Non-Substitutability: 3 (many landscape videos exist).
- Resulting VRIN Score: 4.75 (sihba) → 5.25 (Mitchell).
Performance Metrics:
- Views: 296
- Skip Rate: 80.6%
- Avg. Watch Time: 4 seconds (from a 21-second video)
- Engagement: 13 Likes, 1 Share, 2 Reposts, 0 Follows
- Content: An Avenged Sevenfold guitar solo played in slow motion, with a "hold to speed up" feature.
VRIN Analysis
- Value: 6 (general) → 8 (interactive "video game" experience + educational value for guitarists).
- Rarity: 7 (solo itself) → 6 (performative guitar videos are common).
- Imitability: 9 (requires years of skill to replicate).
- Non-Substitutability: 5 (many other instruments exist).
- Resulting VRIN Score: 6.75 (Mitchell) → 7.25 (sihba)
Performance Metrics:
- Views: 25k
- Skip Rate: 24%
- Avg. Watch Time: 20 seconds
- Engagement: 871 Likes, 45 Shares, 27 Reposts, 124 Saves, 14 Follows
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VRIN Exercises
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