My name is Drew Marcum. I’m a topliner, vocalist, lyricist. I also love vocal post production. I down to listen, collab and create. Always. I run Logic Pro and don’t get me going because I don’t stop. lol.

Hi my names gavo i turned 20 years old this year, im from southern orange county, and i make alternative indie music i post on all platforms. But Spotify n Soundcloud is where most of my fans be. My song California love has gotten lots of traction on tiktok lately as it has 3000 post with the sound. ok yeah thats abt it im hyped for dis class. https://open.spotify.com/artist/0PoSdEXCsy6Mb3WEYadKFk https://soundcloud.com/gavo-lol

A couple exercises to learn how to make more impactful content. Case Study 1: Drone Video (Sihba) - Content: Drone footage of a San Diego landscape with overlaid text and music. VRIN Analysis: - Value: 2 (self-score) → 4 (Mitchell's score, noting the music's licensing potential). - Rarity: 8 (viewing a specific scene from the air) → 6 (common on social media). - Imitability: 6 (requires a drone, but a $5k model's quality is not noticeable to the general public). - Non-Substitutability: 3 (many landscape videos exist). - Resulting VRIN Score: 4.75 (sihba) → 5.25 (Mitchell). Performance Metrics: - Views: 296 - Skip Rate: 80.6% - Avg. Watch Time: 4 seconds (from a 21-second video) - Engagement: 13 Likes, 1 Share, 2 Reposts, 0 Follows Case Study 2: Interactive Guitar Video (Mitchell) - Content: An Avenged Sevenfold guitar solo played in slow motion, with a "hold to speed up" feature. VRIN Analysis - Value: 6 (general) → 8 (interactive "video game" experience + educational value for guitarists). - Rarity: 7 (solo itself) → 6 (performative guitar videos are common). - Imitability: 9 (requires years of skill to replicate). - Non-Substitutability: 5 (many other instruments exist). - Resulting VRIN Score: 6.75 (Mitchell) → 7.25 (sihba) Performance Metrics: - Views: 25k - Skip Rate: 24% - Avg. Watch Time: 20 seconds - Engagement: 871 Likes, 45 Shares, 27 Reposts, 124 Saves, 14 Follows