𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆 𝗤𝗢𝗧𝗪: 𝗡𝗶𝗰𝗵𝗲 𝗗𝗼𝘄𝗻 𝗼𝗿 𝗦𝘁𝗮𝘆 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗶𝗻 𝗬𝗲𝗮𝗿 𝗢𝗻𝗲?

🔥

"Pick a niche" is the most repeated advice in this business. Everybody nods at it.

Then year one shows up and you take the chiropractor, the food truck, and your cousin's band, because the invoice cleared.

Picking a niche was never the hard part. You could name one in ten seconds right now. The hard part is turning down a check that doesn't fit while rent is due.

So most of us quietly stay general and call it staying flexible.

Here's what that costs. Every new industry is a first project again. New research, new angles, new objections, new reporting. If learning a fresh industry eats 15 unbilled hours, three of them in year one is 45 hours you donated. Swap in your own number. Nothing compounds, because nothing repeats.

Going the other way has a bill too. Pick wrong in month two and you are eight months into an industry you can't stand.

Scroll the feed and you only get one of those stories. Plenty of "I niched down and tripled my revenue." Almost nobody posts the niche they picked and quietly abandoned.

So I want to break that pattern today.

No "it depends on your market." No "do both." Both of those are free to say. Pick one, then tell me what it cost you.

𝐘𝐞𝐚𝐫 𝐨𝐧𝐞: 𝐝𝐢𝐝 𝐲𝐨𝐮 𝐧𝐢𝐜𝐡𝐞 𝐝𝐨𝐰𝐧 𝐨𝐫 𝐬𝐭𝐚𝐲 𝐠𝐞𝐧𝐞𝐫𝐚𝐥? 𝐏𝐢𝐜𝐤 𝐨𝐧𝐞, 𝐚𝐧𝐝 𝐧𝐚𝐦𝐞 𝐭𝐡𝐞 𝐛𝐢𝐥𝐥 𝐭𝐡𝐚𝐭 𝐜𝐚𝐦𝐞 𝐰𝐢𝐭𝐡 𝐢𝐭.

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𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆 𝗤𝗢𝗧𝗪: 𝗡𝗶𝗰𝗵𝗲 𝗗𝗼𝘄𝗻 𝗼𝗿 𝗦𝘁𝗮𝘆 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗶𝗻 𝗬𝗲𝗮𝗿 𝗢𝗻𝗲?