A "no" turned into $61,218
I didn't convince her of anything. She did $61,218 in sales (25% of which was my cut)
In August a Skool owner told me "not right now."
Most of us would push. Send a case study. A better pitch. One more follow up.
I offered her something different instead, got her on a call, and then I mostly shut up and listened.
On our call she told me exactly what she needed. Her words: "I'm not opposed to anything so long as it makes money and doesn't add a crap ton of extra work for me."
That sentence was the whole brief.
So the offer was built from what she said:
- Makes money: I only get paid after the money lands in her bank.
- No extra work: we run it, she approves.
- Her members: one prize built on what they kept asking her for. Land your first (or next) paying client in 90 days.
- Her stuff: the menu for everyone who didn't win came from offers she already had.
About 10 days later: $61,218 in sales. 16 buyers out of 44 bidders. And now she's given us access to her audience, so we tap new people into her program every day.
I never had to convince her. The offer did that part. My job was to LISTEN.
Do you have anyone "stuck" in the "maybe" stage in your dm's or email inbox?
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Leandro Langeani
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A "no" turned into $61,218
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