Most people try to grow a community by chasing strangers.
That’s the slow way.
Cross promoting is the faster way: you use two things that already have people, and you let each network feed the other.
Simple example.
Product A is water.
To sell water, you need thirsty people.
Thirsty people are already at the gym.
So the gym becomes Product B.
You take the gym’s audience into the water network, and the water audience back into the gym.
Both sides grow with people who already care.
You are not starting from zero. You are connecting two rooms that should have been talking already.
That’s what this whole tactic is.
Online, the “gym” is a Skool community, a live, a podcast, a page, or a group like Evolve.
The “water” is the second community or offer that fits the same person.
Evolve Now Social was built for this.
Skoolers can post and share freely here.
Other Skool communities can use this room to reach people who are already on Skool.
Communities bring members into Evolve.
Evolve sends the right people back into those communities.
Everyone’s target audience gets bigger without begging cold traffic off the internet.
breaks down:
- what cross promoting actually is
- real examples
- how to use it online
- how Skool communities can grow each other through Evolve
If you run a community, or you want to grow one, this is the play.