This week I want to start the next GOATGETheR health lane with endometriosis, because there is a lesson here that goes way beyond endometriosis: Women can normalize symptoms for years because nobody ever gave them a reference point for what deserves investigation. What Endometriosis affects an estimated 190 million reproductive-age women worldwide—roughly 10%. It can involve severe menstrual pain, chronic pelvic pain, heavy bleeding, infertility, painful sex, bowel or urinary symptoms, bloating, nausea, and mental-health effects. It can also occur outside the pelvis. But here’s something women need to hear: Severe period pain that disrupts normal life should not automatically be dismissed as “just a bad period.” The UK’s National Institute for Health and Care Excellence says endometriosis should be considered when period-related pain affects daily activities and quality of life, or when someone experiences chronic pelvic pain, deep pain during/after sex, cyclical bowel or urinary symptoms, or infertility alongside these symptoms. Why Endometriosis involves tissue similar to the uterine lining growing outside the uterus, with inflammation and other biological processes contributing to symptoms. But symptom severity isn’t a simple measurement of how much disease exists. That’s important because women sometimes think: “Maybe I’m exaggerating because someone else has worse endometriosis than me.” Pain is not a competition. NICE specifically recommends treating according to a woman’s symptoms, preferences and priorities rather than simply the disease stage. So what Here’s today’s reflection: What have I normalized simply because I’ve experienced it for a long time? Maybe: “My periods have always been horrible.” “I always miss work the first day.” “Sex has always hurt sometimes.” “I always get bowel pain around my period.” “I’ve always needed painkillers just to function.” “My mom had horrible periods too, so I assumed this was normal.” None of those statements diagnoses endometriosis.