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You are doing the work. Who owns the program?
Have you ever worked in somebody else’s after-school, summer, mentoring, enrichment, or tutoring program? What did they pay you? Maybe $25 an hour. Maybe $35. You were managing the students, teaching the content, handling transitions, communicating with families, and producing the outcomes. Meanwhile, the typical after-school program can generate $25,000 to $50,000 over a semester. They owned the program. They received the contract. You received the hourly rate. That is not because they were more qualified than you. They understood how to package the program and sell it to schools. Let’s see what your expertise could become. Drop these three things in the comments: 1. Who would your program serve? 2. How many participants would it include? 3. How often would you work with them? Do not give me a price. During The October Money workshop, I’m going to pull several programs from this thread and show you how they could be structured and priced for schools. We are not talking only about tutoring. Schools pay for STEM, arts, dance, mentoring, wellness, college and career readiness, family engagement, professional development, and other programs that produce outcomes. Wednesday, October 7 at 6:00 PM Central Free and live on Zoom. The replay will be available, but I’m only answering individual program questions live. Save your seat here: https://octobermoney.netlify.app/ Quick poll: Have you ever been paid hourly to work inside someone else’s program?
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Welcome! Tell Us Who You Are 🙌
You found your room. Now let's hear who's in it. Drop a comment below and tell us: - Your name - Your expertise (what do you teach, lead, or specialize in) - Where you are in your journey (just exploring consulting, working on your first proposal, already landed a contract) I'll go first. I'm Dr. Shenelle, and I've spent years helping educators like you turn what you already know into paid contracts with schools and districts. I can't wait to see what you're building. Your turn. Introduce yourself below. Dr. Shenelle
Welcome! Tell Us Who You Are 🙌
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Hi Dr. D., I just heard back from King & Queen county (my hometown). Rather than select one of my packages, they’d like a one-day session (Still YAY!) in the spring. The director asked for my one-day rate, but I wrote back and asked a few questions, including “What budget do you have allotted for April 30th? Let me know and I can create a package specific to the needs we discussed.” IS THAT OKAY?? I’m not supposed to name a number, right??!
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Free and live on Oct 7: The October Money
You have a program. An after-school program. A camp. Mentoring, music, arts, STEM, financial literacy, wellness, PD for teachers. Something you already run, or something you have been sitting on. Districts have money right now that has to move before it expires. That money buys programs like yours. Wednesday, October 7 at 6:00 PM Central, I am walking through how to get your program in front of the people spending it, and get paid for it. Free. Ninety minutes. Live. This one is for you. I am not talking about grants. I am talking about getting in the door and getting a contract. The replay goes to everyone who registers. Questions are live only, so if you have one, be in the room. Save your seat here --- YOUR TURN --- Drop the name of your program below. If you have not launched it yet, give me the one-sentence version. I will tell you what a district would need to hear to say yes to it.
How to Sell to Schools When You Hate Selling
You can run a tough data meeting with a room full of adults and never blink. But pitching your own work to a district? Your stomach drops. That makes sense. Nobody ever taught you how to sell. Selling to schools is a skill, and you can learn it. On Saturday, September 26, I'm showing you how to do it in a way that still sounds like you. No pushy scripts. No pretending to be somebody you're not.
How to Sell to Schools When You Hate Selling
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