๐ฅ
6d โข ๐ Marketing
๐ Do You HAVE to Run Amazon Ads?
I keep getting asked this question, so I want to share my perspective based on my own personal experience.
๐ง๐ต๐ฒ ๐๐ต๐ผ๐ฟ๐ ๐ฎ๐ป๐๐๐ฒ๐ฟ? ๐ก๐ข. ๐ฌ๐ผ๐ ๐ฑ๐ผ ๐ก๐ข๐ง ๐ต๐ฎ๐๐ฒ ๐๐ผ ๐ฟ๐๐ป ๐ฎ๐ฑ๐ ๐๐ผ ๐ฏ๐ฒ ๐๐๐ฐ๐ฐ๐ฒ๐๐๐ณ๐๐น ๐๐ถ๐๐ต ๐๐๐ฃ. But that doesn't mean you shouldn't consider them!
Now, before you go running off to turn on Amazon Ads, hear me out. I'm not saying you should start advertising the second your book goes live. In fact, I recommend doing your own organic marketing first. Learn how to promote your book, get it in front of readers, and start building some momentum.
I personally like to see at least ๐ฎ๐ฌ+ ๐ด๐ฒ๐ป๐๐ถ๐ป๐ฒ ๐ฟ๐ฒ๐๐ถ๐ฒ๐๐ on a book before investing in advertising. Once you've established some social proof, why not give ads a try?
And no, you don't need to spend thousands of dollars! Even a $๐ญ๐ฌ๐ฌ ๐๐ฒ๐๐ ๐ฏ๐๐ฑ๐ด๐ฒ๐ can start giving you valuable information about whether your book is gaining traction. You might discover that ads work well for your book, or you might realize there's something you need to improve before investing more money.
๐ Here's Where My Mindset Is Differentโฆ๐'๐บ ๐ป๐ผ๐ ๐๐ฟ๐๐ถ๐ป๐ด ๐๐ผ ๐ฏ๐๐ถ๐น๐ฑ ๐ฎ ๐ฝ๐๐ฏ๐น๐ถ๐๐ต๐ถ๐ป๐ด ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ต๐ฒ๐ฟ๐ฒ ๐ ๐ต๐ฎ๐๐ฒ ๐๐ผ ๐ฐ๐ผ๐ป๐๐๐ฎ๐ป๐๐น๐ ๐ต๐๐๐๐น๐ฒ ๐๐ผ ๐บ๐ฎ๐ธ๐ฒ ๐ฒ๐๐ฒ๐ฟ๐ ๐๐ถ๐ป๐ด๐น๐ฒ ๐๐ฎ๐น๐ฒ. ๐'๐บ ๐๐ฟ๐๐ถ๐ป๐ด ๐๐ผ ๐ฏ๐๐ถ๐น๐ฑ ๐ฎ ๐ฆ๐ฌ๐ฆ๐ง๐๐ .
Think about it. You spend weeks or months researching, writing, formatting, publishing, and marketing your book. But what happens when you're ready to move on to your NEXT book?
Are you going to spend every single day manually promoting the last one? And then the one before that? And the one before THAT? ๐
That's not the kind of business I'm trying to build. I want my books to continue generating sales while I'm working on other projects, spending time with my family, or simply enjoying life.
๐๐บ๐ฎ๐๐ผ๐ป ๐๐ฑ๐ ๐ฎ๐ฟ๐ฒ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐๐ผ๐ผ๐น๐ ๐๐ต๐ฎ๐ ๐ฐ๐ฎ๐ป ๐ต๐ฒ๐น๐ฝ ๐บ๐ฎ๐ธ๐ฒ ๐๐ต๐ฎ๐ ๐ฝ๐ผ๐๐๐ถ๐ฏ๐น๐ฒ. They allow me to create a marketing system that doesn't require me to constantly show up and promote the same book every day. Of course, ads still need monitoring and adjustments, but they can take some of that daily promotional work off my plate.
๐ก This Is Also What Sets Me Apart From My Competition.
Here's something I think a lot of authors overlook. Most people publishing books aren't willing to put in the extra work once their book goes live.
They don't want to spend time marketing their books. They don't want to put in the effort to earn reviews. And many are afraid to spend even a little money testing advertising.
They publish their book, hope Amazon will magically send them customers, and eventually move on when the sales don't come rolling in.
๐๐๐ ๐๐ต๐ฎ๐'๐ ๐ฒ๐
๐ฎ๐ฐ๐๐น๐ ๐๐ต๐ฒ๐ฟ๐ฒ ๐ ๐๐ฒ๐ฒ ๐ฎ๐ป ๐ผ๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐.
I'm willing to put in the time to market my books. I'm willing to build credibility through reviews, and I'm willing to invest money into advertising when it makes financial sense.
Why? Because I'm thinking about the LONG GAME. ๐
I'm not just trying to make a few sales this month. I'm trying to build a catalog of books that can continue earning royalties for years to come.
And if I can create a system where a book consistently brings in more money than it costs to advertise, that's a system worth building!
๐ฏ So, Do You NEED Amazon Ads? ๐ก๐ผ. ๐๐ฏ๐๐ผ๐น๐๐๐ฒ๐น๐ ๐ป๐ผ๐. You can absolutely generate sales organically, and I encourage authors to learn how to do that first.
But if your goal is to build a publishing business that generates more passive income without requiring you to constantly hustle for every sale, then I believe advertising is a tool worth learning.
Not every ad campaign will be profitable, and ads won't magically fix a book that isn't selling. But when you have a good book, a strong listing, positive reviews, and a solid marketing strategy, advertising can help you build a more sustainable business.
๐ฅ๐ฒ๐บ๐ฒ๐บ๐ฏ๐ฒ๐ฟ, ๐๐ต๐ฒ ๐ด๐ผ๐ฎ๐น ๐ถ๐๐ป'๐ ๐ท๐๐๐ ๐๐ผ ๐ฝ๐๐ฏ๐น๐ถ๐๐ต ๐ฎ ๐ฏ๐ผ๐ผ๐ธ. ๐๐'๐ ๐๐ผ ๐ฏ๐๐ถ๐น๐ฑ ๐ฎ๐ป ๐ฎ๐๐๐ฒ๐ ๐๐ต๐ฎ๐ ๐ฐ๐ผ๐ป๐๐ถ๐ป๐๐ฒ๐ ๐๐ผ๐ฟ๐ธ๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐๐ผ๐ ๐น๐ผ๐ป๐ด ๐ฎ๐ณ๐๐ฒ๐ฟ ๐๐ผ๐'๐๐ฒ ๐ต๐ถ๐ ๐๐ต๐ฎ๐ ๐ฝ๐๐ฏ๐น๐ถ๐๐ต ๐ฏ๐๐๐๐ผ๐ป. ๐
๐ ๐'๐บ ๐ฐ๐๐ฟ๐ถ๐ผ๐๐! ๐๐ฎ๐๐ฒ ๐๐ผ๐ ๐๐ฟ๐ถ๐ฒ๐ฑ ๐๐บ๐ฎ๐๐ผ๐ป ๐๐ฑ๐ ๐๐ฒ๐, ๐ผ๐ฟ ๐ถ๐ ๐๐ต๐ฒ ๐ถ๐ฑ๐ฒ๐ฎ ๐ผ๐ณ ๐๐ฝ๐ฒ๐ป๐ฑ๐ถ๐ป๐ด ๐บ๐ผ๐ป๐ฒ๐ ๐ผ๐ป ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด ๐๐ผ๐บ๐ฒ๐๐ต๐ถ๐ป๐ด ๐๐ต๐ฎ๐'๐ ๐ฏ๐ฒ๐ฒ๐ป ๐ต๐ผ๐น๐ฑ๐ถ๐ป๐ด ๐๐ผ๐ ๐ฏ๐ฎ๐ฐ๐ธ?
23
16 comments
๐ Do You HAVE to Run Amazon Ads?
Leaderboard (30-day)
1
๐ฅ
+809
2
+660
3
๐ฅ
+502
4
๐ฅ
+452
5
๐ฅ
+399
Powered by