Selling a product, idea, story, or (as evangelists) even Jesus!!
💭BUT REMEMBER there is a BIG DIFFERENCE Between Good Sales Writing and Bad Sales… and it starts with your SCRIPTING!
Let me show you:
❌Bad Sales Writing:** "Here is my product."
✅Good Sales Writing:** "Here is your problem."
❌Bad Sales Writing:** "Here’s what it does."
✅Good Sales Writing:** "Here’s the benefit of solving it."
❌Bad Sales Writing:** "Here’s what’s so good about it."
✅Good Sales Writing:** "Here’s why what you’ve tried has failed you."
🤫HERES THE SECRET
Bad writing focuses on what *you* want.
Good writing focuses on what *they* want.
📈Next time, think about your target audiences frustrations and desires, and how you can genuinely help them get what they need.