This is going to be shooting from the hip. I want to build a brand, a recognizable entity where all roads point to me and this system. Building strength and power should not be secondary to how you look. It should be first and foremost. I want people, when they think about getting strong, to understand that you build a foundation first, and what you look like is just a byproduct of that. It’s going to be something first responders adhere to. It’s going to be something children can walk into and function completely. It’s going to be something used by people rehabbing from back surgery, which I have done, or rehabbing from a plate being put in their leg, which I have also done. It’s going to resonate with office workers who sit all day and want to understand how to get out of that monotony, rather than going to the gym and facing more boring repetitions. I want them walking in fueled with energy, stepping into a powerhouse workout where they can throw a sandbag around or swing a mace into a tire. It’s going to be amazing.