Hi I built an initial funnel that draws people to my "Two Week Test" (to see how ready a business owner is to leave their business in other's hands). The current design is: Submit name/email --> Take assessment --> Get results --> Prompted to sign up to further review results 1:1. My goal is to get to the 1:1 free session.
However, I got some feedback that I tend to think is accurate, mainly that I should actually require signing up for the 1:1 and then give them the link for assessment once they sign up for a time slot.
In theory, they don't even really have to take the assessment before the meeting, but the meeting is prioritized and happens. I feel confident that sounds right because right now, as designed, I think people could get everything they want (assessment + results) and then never sign up to meet and push me to track them down much more.
What do you think about reworking the flow? (I'd have to figure out how to do that within ScoreApp...)