That is the real situation: taking action on effective strategies and adjusting a business pathway from what is ideal and brilliant to changing the delivery so it can be a solution for everyone who's stuck. It is essentially less planning and more action.
Albeit planning is an essential aspect of the sales funnel, action completes it all.
I can't emphasize enough that you won't fail as a business owner; instead, keep referring back to your strategic SMART goals and, most importantly, take action. Implementation and action complete the entire process.