Hey jim, thank you for all you did for my business brother. Best of luck!

What it does - Forces Meta to dedicate a set percentage of your ad set/campaign budget to one specific ad for a limited period, instead of hoping the algorithm gives new creative a chance - Solves the classic problem where new creative competes against an established winner in the same ad set and loses by default before it gets a fair look - Rollout was phased through 2026, roughly 5% of accounts by March/April, ~50% by late May, and near-universal by 10 July 2026 Requirements & limits - Needs at least 2 ads in the ad set (active or draft), it won't appear with a single ad - Works on both new and existing/running ads, any objective, any format - The 7-day tooltip is a recommendation, not a hard cap, the actual range is 1 to 30 days - The creative testing tool is greyed out while a push is running in that campaign - Meta warns that pushing to multiple ads at once may mean minimum spend per ad isn't met Caution - Give a pushed ad 3–5 days before judging cost per result, since forced delivery skews early numbers, and watch frequency, forcing spend can burn through your audience faster than the algorithm would - Don't use it to prop up genuinely weak creative; it fixes a broken testing environment, not a bad offer

This ad has been top performer, but don't just do the same if you are on the premium side. This ad works the best if you are the cheaper option and the users cannot easily tell the quality difference. If you, or your clients have staff, you should definitely give this ad style a go.

I’m Nate, based in Melbourne, Australia 🇦🇺 , relocating to Bangkok 🇹🇭 in a couple of weeks! I’ve been working in digital marketing for 4+ years, with a background in paid media. Excited to be part of the community, learn from everyone here, and share some of what I also pick up along the way!