Live in reality · Selling Online / Prime Mover

Larry Kaul

3d • Intro's & General Discussion

Live in reality

Find smart people. Bring humility about your limits. Refuse to play losing games with losing people.

We never used social proof for our virtual revenue business. It attracts the worst clients.

Those clients blamed us for their failures, refused to listen, and projected their failures onto our team.

The before-and-after pathway to online success

1. Reciprocity — Give to receive

That’s what happens in middle school. Kids struggle with this. Fair-weather friends.

When you focus on popularity to earn, those people won’t have your back. You end up with fake friends who manipulate you.

2. Liking — Craving acceptance

That puts you in the crosshairs of the sellers. They want compliance. Getting you to worry about being liked, normal, or accepted gives them access to your wallet.

That’s how to sell crap at scale.

3. Social proof — Deceptive advertising

The human mind wants shortcuts. When somebody says it worked, the image contains before-and-after proof, or you feel you can trust them, beware of social proof.

It’s not relevant, but it works.

4. Authority characters — Inner-circle credibility

In a complex world, it’s hard to trust authorities. Those who associate with people considered successful feel successful.

Rather than feel confident, look harder at why you care.

5. Scarcity — Fear of losing

The current world has too much supply. The way to get people to pay is to create demand.

You know those stores. They are always going out of business, running short, or only have a few slots.

6. Commitment — Easy paths to success

Once you pay, you want a result. That means you are more likely to pay again. The group reinforces that.

It’s always fun at the beginning.

Don’t pay for success. Stay in your reality.

7. Unity — Changing the world