So lets be honest, the venue wants to sell beer and food. The audience wants to have a good time with a bit of music to help them along. We are there to facilitate this - we are salesmen in a way. I know that many of you have tons more experience than I do, but for those starting out on this journey this might be something that will be of use. For years now I have tried to read the room, not only for which songs to play and when - a lot has already been written about the importance of this. But in my opinion there are other things to keep an eye on to help keep the audience engaged and stay longer and buy another pint, or order some food when they only came in for a coke. For every extra half an hour a customer stays, there is more cash in the till. Its our job to make that happen. One of the things I look for is when to take a break - taking it at the wrong time could mean some folks use the opportunity to get up and leave. Watch out for when the big table in the corner has just got a new round of drinks in and then take a break - they wont leave with full glasses. Watch for when the group in the front get their food served, then have your break, they wont leave with food in front of them. I tend to use my breaks not for sitting in the corner checking the latest footie scores on my phone, I go around and chat to folks, get to know what they like, maybe some stories about the songs you have done, suggestions for songs etc. Make them feel important and that you appreciate them coming along to listen to you. Doing this has helped me build up a regular following of folk. If you can do this then the venue will see you engaging with customers and they will notice that when you play they get a good crowd. And its so much more fun to play to an audience that is engaged. Do this and the venue will love you.