When you roll out a change, whether it's a new process, a new tool or a new way of running your team, most of us spend all our energy explaining what's different. The problem is that when people hear "change," their brains fill in the blanks with worst-case guesses. Will my job look different? Will I lose the stuff I'm good at? Is this the first of ten more changes? The fix is simple. Before you explain what's new, spell out what's staying the same. - "Your role and your team aren't changing." - "We're still serving the same customers the same way." - "The way you submit time off stays exactly as it is." This does two things. 1. It shrinks the change down to its real size, so people stop reacting to the imaginary version. 2. It gives them solid ground to stand on while they deal with the part that really is new. Try it today. Think of one change you're planning or dealing with right now. Write down three things that WON'T change, and lead with those next time you talk about it. Drop your change in the comments (keep it vague if you need to) and I'll help you figure out what belongs on your "staying the same" list. And if you want to go deeper, join us live Tuesday at 10am. We're working through PM Fundamentals and opening it up to whatever you're working on.