Learnings • A) flashy, incongruoushookcanundercutthemessageit’sattached to. Son’s read: pairing a Ferrari flex with an AI-produced video made the messenger (and the claim being made) feel less credible, which likely explains the poor CTR and CPC on that variant. • B) Best raw unit economics doesn’t guarantee delivery. The fully AI-generated video had the best CPM and CPC of the test, but Facebook’s delivery algorithm effectively throttled spend on it. Son’s hypothesis is that the ad being fully AI-generated triggered reduced delivery, though the exact cause isn’t confirmed. • C) Organic production is the variant Facebook actually spends on. The plain, no-AI, straightforwardly-hooked organic version was the one Facebook was willing to put budget behind, while also holding a solid CTR and low CPC.

I paid an agency $1,000 to audit my landing page copy once — and regretted it. Here's what I do instead now, for free. The trick: find the longest, most credible YouTube video you can on landing page copywriting, turn it into a Claude skill, then paste your own landing page URL in and get an instant, detailed audit. In this clip: - Why I stopped paying for copywriting audits - The exact process for turning any YouTube video into a reusable AI skill - A real audit example, run on my own landing page