Google has updated its AI content guidance as of the 1st of this month and I wanted to just give you a little heads up, especially if you are like me and use AI every day. AI helps me draft blog posts, product descriptions, emails, page titles, meta descriptions and image alt text and Google has not said AI content is bad (yet) or that using it will hurt your rankings. What its updated guidance does say is that you can't publish AI output without taking responsibility for what it says. The main point is that an AI model doesn't know whether something is true. It predicts the next likely word. So it can write a paragraph that sounds completely sure of itself and is flat wrong. Because of that, Google says AI-generated content should be fact-checked and reviewed for accuracy before it goes live. That covers more than the article itself. It also covers page titles, meta descriptions, structured data and image alt text. You are the approval process If AI writes an article for my site, I read it before it goes up, which is now my reality after the painful past of having a ton of my articles on Inspirational Guidance deindexed. If it writes a product description, I check that it describes the product I'm actually selling. If it writes a meta description, I ask whether it describes what's on that page. If it writes alt text, I look at the image and check that the text describes it accurately. That check is the human layer Google is asking for. It doesn't mean rewriting every draft for three hours. It means you read it and you're the one who decides it's ready. The bigger risk is publishing too much Just because AI can write 50 articles in an hour doesn't mean you should just go ahead and publish them all! Publishing too much will also get you into trouble if you end up with loads of weak AI Slop as people like to call it! What you have that AI doesn't AI hasn't run your business. You have. You know what you tried, what worked, what flopped, what surprised you, which mistakes cost you money, what customers keep asking, and what you'd do differently.

Today I woke up and realised something. I built Djangify using a framework Django and Django uses HTML to build the front end - things like pages, templates and blog posts can take html code and display it. All an artifact or micro-app is, is html and CSS code blended together and AI is really good at making them look amazing. My idea was to make a blog post look and read better by giving everyone the ability to add tables, lists, checklist and just different things that will break a long article up, because long articles that help people are key for SEO. I wanted a way to present information without a long wall of words broken up by bullet points and titles. So I spoke to Claude code and came up with something and you can see what it looks like here https://www.djangify.com/blog/long-form-articles-seo-and-content-blocks/ and then inside of that article is a link to a live example. It shows the instructions to install Djangify self-hosted from beginning to end. It is responsive and looks great on a mobile and so from tomorrow I will be upgrading a lot more of my articles using different content boxes. Does it make a difference to my search traffic? That's the question I will answer through this experiment.