11d • General discussion
Should you be everywhere?
I'm in the middle of a targeted campaign to build an audience and awareness for one of my legal niches. I'm typically posting a long form video at least once a week on YouTube, cross-posting that same video in portrait format on TikTok, Instagram, and Facebook, and then creating shorts and reels from that video and posting on all these same platforms. I find that for reasons not entirely clear to me, one video will do exceptionally well on one of the platforms and only mediocre on the others. And the next video might be the opposite. Collectively, I'm getting tremendous growth and engagement, with Facebook right now being my absolute best place to grow an audience--which is definitely local in focus.
I'm now using Claude AI as my main script assistant, Riverside for recording, Opus for creating and publishing shorts/reels, and different programs to assist with thumbnail, title, and description generation. If you guys would like me to do webinar or something breaking down the entire process, let me know.
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Should you be everywhere?
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