Going solo can be one of the most exciting steps you take in your esthetics career. You get to create your own environment. You choose your services. You set your schedule. You decide how you want your clients to experience your brand. But there is something I want every esthetician to understand before making that transition: Being a solo esthetician does not mean you only have one job. When you become the owner of your own business, you are wearing multiple hats. You are the esthetician, but you’re also the marketing department, customer service department, purchasing department, operations manager, bookkeeper, receptionist, educator, and CEO. That is why being technically good at performing a facial is only one piece of becoming successful on your own. Here are five things I want you to seriously think about before you go solo. 1. TREAT YOUR BUSINESS LIKE A FULL BUSINESS One of the biggest mistakes I see estheticians make is treating their business like a place where they simply perform services. Your treatment room is not the entire business. Think about Target, Sephora, a hotel spa, or any other successful company. There are multiple departments working behind the scenes to make the customer experience possible. There is marketing. There is human resources. There is purchasing. There is inventory. There is customer service. There is accounting. There are operations. There is management. There is training and education. As a solo esthetician, you may not have employees handling those departments—but you still have those departments. Key Point #1: Learn to wear multiple hats. You might spend two hours performing services and then spend another hour answering messages, ordering supplies, creating content, cleaning your space, balancing your books, and following up with clients. That’s not “extra work.” That’s the business. If you only think about the treatment, you’re thinking like an esthetician. If you’re thinking about the treatment, the client experience, the money, the marketing, the supplies, the schedule, and the future of the company, you’re thinking like a business owner.

We hope everyone had an amazing summer! ☀️ Now it’s time to get back in session, because we’re officially gearing back up the week of September 7th! And we have A LOT coming your way. 👀 🎓 FIRST UP: OUR SEPTEMBER 11 WORKSHOP Estheticians & Your Business We’re kicking things off with a live virtual workshop focused on the BUSINESS side of aesthetics. We’ll talk about: ✨ Marketing yourself as an esthetician ✨ Social media strategy ✨ Working in a spa vs. building your own brand ✨ How to position yourself for more opportunities ✨ Open Q&A ✨ Your questions, our answers Registration opens THIS WEEK, so make sure your email is connected and your notifications are ON! 🧪 FREE LIVE VIRTUAL TRAININGS September 17 — Chemical Peel Class Full training + vendors + live demonstration + step-by-step education September 24 — Dermaplaning Class Full training + live demonstration + step-by-step techniques + resources October 1 — Waxing Class 🔥 Manzilian 🔥 Brazilian 🔥 Underarms Plus vendors, demonstrations, techniques and step-by-step education. These aren’t just quick tips. These are full LIVE virtual trainings designed to help you learn, ask questions and actually take the information back to your business. 📅 AND HERE’S WHAT YOUR WEEK WILL LOOK LIKE… MONDAY — Marketing Monday Learn how to market yourself, build your brand and use social media strategically. TUESDAY — Tip Tuesday Have a question? Need a resource? Looking for a link? ASK! Resources and answers will be shared publicly in the community so everyone can benefit. WEDNESDAY — Waxing Wednesday We’ll feature wax vendors, products and waxing education — PLUS a giveaway every Wednesday for a chance to WIN FREE WAX! 🎁 THURSDAY — Community Break A little breather before we head into the weekend and client mode. FRIDAY — Fact Friday Knowledge is power! We’ll dive into treatments, contraindications, ingredients, techniques and the things every esthetician needs to know. 🚨 DON’T JUST WATCH — PARTICIPATE! Make sure your email is connected, your notifications are turned ON, and you’re checking the community regularly so you don’t miss a class, giveaway, resource or announcement.

I’m so excited to be here! Thank you for all the info and nice meeting you all