🥰🍄✨NOTES BOOST 8/22/2026 · Learn Substack🔥

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🥰🍄✨NOTES BOOST 8/22/2026

Today we're going on an adventure up to see my youngest daughter who has moved 2 hours away - I think her brothers and their families will be joining us. A little mini family reunion. With lots of grand babies. I'm expecting it to be all the fun.

Bonus because the ride will be long - I have the unique superpower of being able to read out loud in a moving vehicle! My husband and I have been reading through the Jack Reacher series - it's been a lot of fun. We should make lots of progress on the story we've got going.

I'm sure there will updates tomorrow.

🐘🦚🐐💜🐐🦚🐘

I was having a conversation with @Kam Knight in the dm's last night about publishing on Substack versus publishing on one's own website. He suggested this might be a topic I wanted to explore in a notes boost thread and I agree.

𝗞𝗮𝗺’𝘀 𝗰𝗼𝗻𝗰𝗲𝗿𝗻 𝘄𝗮𝘀 𝗮 𝗴𝗼𝗼𝗱 𝗼𝗻𝗲:

If I publish on my website and then repost the same article on Substack, will it hurt my SEO or my ability to be discovered?

The short answer is:

Publishing the same content in both places will not normally result in a duplicate-content penalty.

But that doesn’t necessarily mean posting an identical article in both places is the best strategy.

🪻When Google finds two substantially identical versions of an article, it usually chooses one to prioritize in search results. Without a canonical link identifying the original, Google gets to decide which version it believes is most useful or authoritative.

Because Substack is such a powerful platform, Google may choose the Substack version - even if the article appeared on your website first.

So, before you publish, decide:

What job do I want each platform to do?

✨Option 1: Make Your Website the Primary Home

Publish the complete, SEO-focused article on your website.

Then create a Substack post that shares:

A different introduction
A personal story or perspective
Several key takeaways
A link to the complete article

This can help you build your website’s search authority while using Substack to attract subscribers and deepen relationships.

✨ Option 2: Make Substack the Primary Home

Publish the complete article on Substack.

Then use your website for:

Your offers
Your services
Evergreen resource pages
Selected SEO articles
The next step you want readers to take

This is the approach I personally use.

Substack is the home of my long-form content because it gives that content more ways to be discovered through Notes, recommendations, restacks, shares, email, search, and the relationships I’m building there.

My website supports the business and helps people explore ways to work with me.

✨ Option 3: Publish the Complete Article in Both Places

You can absolutely do this.

You are unlikely to be penalized-but Google may only prioritize one version. That means your website may not receive all the search authority you hoped the article would create.

If you choose this option, don’t do it because you believe you must be everywhere.

Do it because both audiences genuinely need access to the complete piece.

🍄𝗪𝗵𝗮𝘁 𝗜𝗳 𝗦𝘂𝗯𝘀𝘁𝗮𝗰𝗸 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 𝗼𝗿 𝗗𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿𝘀?

This was Kam’s other very valid concern.

We have watched platforms like Medium change. Any platform can evolve, lose momentum, or become less useful to our businesses.

The answer isn’t necessarily maintaining two identical public copies of everything.

The answer is:

Keep your own copies of your writing
Export your Substack content regularly
Export and back up your subscriber list
Maintain a website you control
Build relationships that can continue beyond any one platform

Substack allows you to export your posts and subscriber information. Your content still belongs to you.

Your security comes from maintaining your assets - not from creating twice the publishing workload.

One Important Distinction

I also want to clarify something from our conversation.

Syndication is when the same complete piece of content is published in multiple places.

Repurposing or distribution is when you take ideas, excerpts, quotes, or clips from one primary piece and share them elsewhere. (I tend to talk about syndicating from Substack to mean repurposing & syndicating together)

You don’t need a podcast or videos to do this.

One long-form Substack article can become:

Several Notes
A short website article
An email
A discussion question
A quote graphic
A checklist
A future workshop topic

One strong piece of content can travel a long way without being copied word-for-word everywhere.

💜My Recommendation

Choose one primary home for each complete article.

Then allow your other platforms to support, expand, or direct people toward it.

The most important question isn’t:

“Where should I post this?”

It’s:

“Where is this content most likely to be discovered, build a relationship, and lead someone toward their next step?”

For me, that answer is usually Substack.

What about you?

Are you currently publishing on your website, Substack, both - or still trying to decide?

🐘🦚🐐💜🐐🦚🐘

Post your links to notes, chats, lives & articles here and we'll like, comment & restack where appropriate

**the more you comment on what others are doing the more your own content will get discovered. It's getting your name/link in front of new audiences that is how you get discovered and followed and subscribed to.

If you want to grow on Substack the 3 most important things to be doing consistently?