🐮🐧💜NOTES BOOST 8/29/2026

🔥

September is going to be incredibly awesome - just putting it out there in the universe right now for all of us.

This morning while drinking my coffee I was watching Evelyn Weis talk about her strategy, and saw a training she has coming up for Monday (with Calvin Hollywood who is going to talk about trial conversions - his is consistently 75% - mine over in the experiment group - like 1.3%) And then I tuned into the Skool News for the week - the ending was hilarious and uplifting at the same time. I love that Sam and Andrew are so unpolished. It is actually really encouraging to me.

These are my takeaways -

Make sure your community is setup using the best practices for your cover images and about page images matter. They must be scannable on a small device - these are the images used for ads. And your classroom images can be used in ads too so some thought about scanabilty needs consideration too.
If you want to take advantage of the Growth boost you really need to have a paid community and it needs to be laser targeted.
You need to be driving traffic to your community too.
Make sure you have all of your social links in your profile added.
Make sure you have your Skool community linked to your socials on the socials.

That said - Lots of people have different reasons for creating skool communities - some might not want to use the growth boost feature at all and that's okay too.

🐚🪸🐮🐧💜🐧🐮🪸🐚

Okay now let's talk about call to action over on Substack as I promised yesterday.

Today I want to give you a few very practical ways to promote what you're doing on Substack without turning your content into ads.

1. Build your CTA into the post

Every post should have a purpose.

Before you publish, ask:

What do I want the reader to do next?

Subscribe? Comment? Read another post? Join your community? Download something? Register for an event? Buy an offer? Work with you?

Once you know the answer, make that invitation part of the post.

If you're teaching about a problem your offer solves, your CTA can simply continue the conversation:

"If you'd like help applying this to your own business, here's how I can help."

You don't need to suddenly switch into sales mode at the bottom of the post. The invitation should make sense based on what they just read.

And you don't have to wait until the very end.

If there's a natural place within the post where an invitation makes sense, put it there.

2. Use Audience-Specific Content

Substack gives you the ability to show different content to different groups of readers inside the same post.

In your draft editor, go to:

More → Audience-specific content

From there, you can create sections that are shown only to specific audiences, such as free subscribers, paid subscribers or founding subscribers.

This is incredibly useful for CTAs.

For example, your free subscribers could see an invitation to upgrade to paid.

Your paid subscribers don't need to see an invitation to buy something they already have, so they could see a link to a paid resource, community or next step instead.

Your founding members could receive a different invitation or bonus.

Instead of giving every reader the same CTA, you can give them the next logical step based on where they already are in your ecosystem.

3. Don't use Notes like ads

Notes are primarily a discovery and relationship-building tool.

That doesn't mean you can't talk about what you're selling.

You absolutely can.

Talk about the problem your offer solves. Share something you're teaching inside your program - one small thing. Tell a story connected to your upcoming workshop. Share what you're creating and why. Start a conversation about the subject.

Then, when appropriate, invite people to learn more.

What you don't want to do is make your Notes feed a stream of promotional graphics and announcements.

"Workshop Tuesday! Register here!"

"Three spots left!"

"Buy my course!"

That's not really taking advantage of what Notes does best.

And remember - the sweet spot for notes is between 50 and 150 words. The goal with notes is to get people to find you relatable or become interested in what you have to say.

4. Use broadcast emails for announcements

If you have something specific and time-sensitive to announce, send a broadcast email.

You have an email list. Use it.

Tell people what's happening, why they might care, who it's for and how to join.

You don't have to rely on Notes to make sure your subscribers hear about your offer or event.

5. Create evergreen links for things you'll promote repeatedly

This is especially important if you're linking to an event, workshop, challenge or other time-sensitive offer.

Instead of sending people directly to a registration page that will eventually disappear, consider creating a landing page you control and can update later.

Use that URL whenever you mention the offer.

When the event is over, change what's on the page.

It could become:

→ Registration for the next event

→ A waitlist

→ A replay

→ An invitation to your related offer

→ A "you missed this one, here's what's next" page

Now an old post or Note can continue sending people somewhere useful months after you published it.

The link stays evergreen even when the offer behind it changes.

🐚🪸🐮🐧💜🐧🐮🪸🐚

Post your links to notes, chats, lives & articles - we'll like, restack and comment where appropriate.