Here we are barreling towards fall. I've officially broken out the pumpkin pie spice and am sitting here with the windows open and a sweatshirt on.
Fall is my very favorite season. 🎃🍂🍁
What's your favorite season?
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Let's chat about posts for a minute, shall we?
One of the things I see people struggle with on Substack is knowing what actually needs to go INTO a post.
It's easy to think:
Write something → hit publish → hope people find it.
But if you're using Substack to grow an audience - and especially if you're eventually hoping to make money from that audience - there are a few more pieces worth thinking about.
Things like:
→ How your post is formatted
→ What makes it easy to read
→ Where your CTA (call to action) belongs
→ What you actually want someone to DO after reading
→ How audience-specific content works
→ When you might want to send something to only part of your audience
→ How your posts connect to your perks and paid offers
I've been using Yoast's blogging SEO recommendations as a foundation for some of the formatting principles I teach, and I've also built the Substack Post Builder to help make putting all these pieces together easier.
If you're looking for a simple place to start, you'll find the Creating a Substack Post checklist and guide in the classroom.
Use it before you hit publish and see what you might be missing.
We will be talking about this in the Monetize Your Mission Mastermind on Thursday at 2pm mtn mark your calendar 🪸🌺💧🐚💧🌺🪸
🧩 Want Help Putting Your Substack Together?
We're running the Substack Setup Intensive this Friday at 10 AM Mountain.
If you're creating content on Substack and want that content to turn into readers, subscribers and eventually revenue, this Intensive can save you days - if not weeks or months - of trial and error and Googling:
"How the heck do I do this on Substack?"
Because getting started on Substack can feel a lot like dumping a 2,000-piece puzzle onto the table...
without the picture on the box.
Technically, all the pieces are there.
You could figure it out.
Eventually. 😂
But you don't know which pieces matter first, what connects to what, or what the finished thing is even supposed to look like.
That's what the Intensive is designed to change.
Think of it as:
🧩 Getting the picture on the box
🧩 Turning all the pieces right-side up
🧩 Sorting them into colors
🧩 Finding the edges
🧩 Building the frame
So when we're finished, you can actually see how the rest of it goes together.
And there is NOTHING quite like being able to show me your actual Substack and say:
"Hey, this is what mine looks like. Where do I go from here?"
That's a big part of what makes doing this live so valuable.
And yes, I really am a puzzle person. I've been known to knock out a 1,000-piece puzzle in several hours, frame it, and hang it on the wall.
If you've ever noticed puzzles behind me when I'm on video and I'm not using a Zoom background... now you know why. 😂
🔥 Friday at 10 AM Mountain
If you're tired of trying to figure out Substack one random piece at a time, come build the edges with me.
🪸🌺💧🐚💧🌺🪸
🌱 And Remember - You Don't Have to Figure Everything Out at Once
That's really why I've organized the classroom the way I have.
If you're brand new, start with the 9-Day Substack Momentum Challenge.
Then you'll find resources organized around the three things we're working on:
BUILD - get your foundation, publication and profile set up.
PUBLISH - create your first post, learn how Notes work and develop a publishing rhythm you can actually maintain.
GROW - use referrals and recommendations and learn how to measure what's actually bringing readers to you.
You don't need to consume the entire classroom.
Find the piece you need next and work on that.
And if you want me beside you while you put the bigger puzzle together, that's what Friday's Intensive is for. 🧩
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🚀 NOW LET'S BOOST!
Post your links to your Notes, Chats, Lives & articles below.
Then spend a few minutes visiting other people's links too.
Like. Comment. Restack where it's genuinely appropriate.
The more we support each other's work, the more opportunities we create for the right people to discover it. 🌿