🌎 We Have an International Rockstar in Our Midst!!
Yep, @Vinayak Ramesh's brand-new podcast Sustainable Side Hustle is ranking in the Top 200 all over the world!! 🥳 #5 in India
🥳 #28 in Japan
🥳 #184 in the US
And he's doing all of this while working his day job!
And here's something I think is particularly interesting...
This wasn't a random event.
Vinayak has been part of a very special project @Jamie Atkinson has created that takes regular, everyday would-be podcasters through a 21-day process designed to jumpstart a brand-new podcast on Apple. The process isn't exactly grueling, but it is rigorous. More importantly, it's repeatable.
I'm sure I'll be sharing more about what I'm learning from this process in the days and weeks to come. For today, though, I really want to celebrate Vinayak.
A job VERY well done!! 🥳🍾
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💧 What Exactly Are We Doing Here in Learn Substack?
@Anna Langa asked me a question yesterday that made me realize I should probably clarify the purpose of this community. Learn Substack is where you learn how to use Substack well.
Not simply how to open an account and start publishing, but how all the different pieces work together.
We're learning how to:
✨ Set up your publication correctly
✨ Use Notes to become more discoverable
✨ Create posts people actually want to read
✨ Build relationships instead of simply collecting subscribers
✨ Understand Chats, Lives, podcasts, video and Notes
✨ Create a publishing rhythm you can sustain
✨ Give readers a reason to stick around
✨ Build a Substack that can eventually be monetized
In other words, if your question is:
"How do I make Substack actually work?"
You're in exactly the right place.
You may hear me talk occasionally about my other community, Client Acquisition for Coaches, because there's naturally some overlap. That's where we take the visibility and relationships you've created and build the larger business ecosystem around them - offers, client journeys, communities and client acquisition.
Here, our job is to get you visible and help you build a Substack worth discovering.
And that's why we've been restructuring the classroom around a much clearer path.
Start with the Notes Visibility Blueprint. #🚪Welcome Open Your Front Door Get your front door open. Learn how to use Notes to become discoverable and start conversations. Then we'll move into building the foundation of your publication and eventually into the full 9-Day Substack Momentum Challenge.
You don't have to figure out everything at once.
Just take the next step.
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⏰ TODAY: Q&A + Social Hour at 1 PM Mountain
Today we're hosting our Q&A/Social Hour at 1 PM Mountain.
Pop in for the whole hour or just come by for five minutes. There's no agenda.
Come meet other members, find people you might want to collaborate with, share what you're working on and get those pesky Substack questions answered that have been nagging you all week.
Just hop on in. 💜
💰 TOMORROW: Creating Content on Substack
Tomorrow at 2 PM Mountain we'll be digging into creating content on Substack.
We're going beyond "write something and hit publish."
We'll talk about the nuts and bolts of creating your posts, including regular articles, audio and video posts, formatting, calls to action, audience-specific content and your Perks page.
Because creating content is one thing.
Creating content that gives people a reason to keep moving deeper into your world is something else entirely.
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🔥 FRIDAY: LIVE Substack Setup Intensive
And Friday from 10 AM–12 PM Mountain is our next LIVE Substack Setup Intensive.
Can you set up your Substack on your own?
Of course you can.
You can also spend hours figuring out every setting, wondering which options matter, watching 47 different videos and going down rabbit trails where you get half the story from a variety of bestselling Substack creators whose publications - and monetary goals - may look absolutely nothing like yours.
Or we can do it together in two hours.
We'll walk through the entire setup. You can ask questions as we go, understand why you're choosing the settings you're choosing, and head into the weekend with a publication designed to be both monetizable and sustainable.
And you don't have to wait until Friday to begin.
There are recordings of previous Intensives waiting for you in the classroom. I actually encourage you to start going through them now. Get as much set up as you can and then bring your questions with you Friday.
If you're a Premium annual member, the Substack Setup Intensive is included in your membership.
If you're currently on the trial or monthly membership and you already know you want to build this thing properly, you don't have to wait for the rest of the classroom to unlock. Premium is your faster path.
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🚀 And Now... Let's Boost Some Notes!
Post your links to your Notes, Chats, Lives and articles below.
We'll like, comment and restack where appropriate.
And remember: one of the fastest ways to become more discoverable on Substack isn't simply publishing more of your own content.
It's joining conversations on other people's content.
Comments give people who have never heard of you a way to encounter your ideas, get curious about you and wander over to see what you're creating.
Your Note opens the front door.
Conversation gives people a reason to walk through it.
So drop your links below — and then go leave a few thoughtful comments for somebody else. 💜