🪝 Click rate alone means nothing. Watch time alone means nothing. Multiply them and you have the only number that matters.
Say you get offered to 1,000 people. Fifty click. Each one watches eight minutes. You just produced 400 minutes of somebody's evening out of 1,000 chances.
That is your score. Time earned per audition.
A great click rate on a video nobody finishes scores badly. A great hold on a video nobody clicks scores badly. You need both, multiplied, and that product is what buys your next round of auditions.
🎯 Do this today: Take your last video. Multiply click rate by average view duration in seconds. Write the number down. That is your score.
❓ What did you get? 👇