Customer attention is one of the biggest levers in home services right now. If you already have the customer, why not stay in front of them and give them a reason to engage?

You become who you spend the most time around. If the guys around you complain about every job, cut corners, and talk down every opportunity …that rubs off, whether you notice it or not. This doesn’t mean cutting people off. It means being intentional about who you let speak into your head on a daily basis. Who are you letting shape how you think about your work, your money, your future? Your move this week: Identify one person who pushes you to raise your standard, and spend more time around them this week. Let’s get accountable reply this to thread i will follow up

When you're the cheapest, every job barely covers itself. There's nothing left over to: - Run ads and keep the phone ringing - Hire and train good techs - Pay people well enough that they stay - Give customers the kind of service they tell their friends about So the cheap guy stays stuck. He's working harder every year, competing on price with the next cheap guy, and never building anything bigger than himself. The biggest companies aren't winning because they charge less. They're winning because they charge enough to reinvest: in leads, in sales, and in building a bench of people who can run the work without them. Price is a decision about what kind of company you want to build.

If you bill by the hour, your fastest tech makes you the least money. The better he gets, the less you earn. That's backwards. Ben breaks down why hourly pricing holds plumbing shops back, and what to think about instead. 🎥 Watch it here: https://youtu.be/fII8rim1puQ Do you charge hourly or flat rate? Tell us below 👇