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WHAT DO YOU WANT?
I'm 64. I run my own show. I'm married. I'm happy. I've won plenty of awards. I've made lots of money. I've spent lots of money (I have kids and a wife who rides horses). I've worked for big agencies. I've worked for small agencies. I've worked in corporate and I've worked for myself. THIS GROUP IS FOR YOU... NOT ME. So. What do you want?
WHAT DO YOU WANT?
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"Get found " Packaging on the Shelf
Was at a Home Goods the other day. They have an international food section in their store. Did a double take when going past this ITALIANO COFFEE CO. package. What a sweetly simple design: Make the Italian flag the key differetiator on the shelf, yet still be super clear that it's coffee you're selling. Very clever and very effective.
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"Get found " Packaging on the Shelf
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Jul 20 โ€ขย 
Water Cooler
Super clever graphics that work.
IKEA. FIFA. PRODUCTS. MARKETING.
Super clever graphics that work.
Jul 6 โ€ขย 
Water Cooler
It ain't AI, it's storytelling
Jeep recently completed and ran a beautiful spot primarily using AI (no video shoot)... take a peek at what's possible.... and notice what they chose to minimize (hint: think Toy Story). The agency Highdive (perhaps the hottest creative shop in the country) put this together. Think I'll follow a bit more of their work. WATCH THE AD Tell me what you think.
It ain't AI, it's storytelling
Introduction!!
Hi everyone! ๐Ÿ‘‹ Iโ€™m Srikanth from Hyderabad. Over the last few months, Iโ€™ve been exploring AI-powered video production, cinematic advertising and creative content, particularly for brands and businesses. Right now, Iโ€™m focusing on building a creative video/ad production service for jewellery brands, using AI + cinematic storytelling to create premium product reels and advertisements. I joined this community to learn more about the advertising business, understand how successful agencies acquire and retain clients, and connect with like-minded people in the industry. Looking forward to learning from everyone and contributing wherever I can. ๐Ÿš€
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Introduction!!
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