🔓 I Opened the Vault Today
Today's Strategist's Workshop replay is up, and I shared WAY more than I originally planned.
This wasn't a hypothetical lesson about audience research.
I opened the real research behind XKINI.
I showed you the original assumptions, the actual audience intelligence, what changed when the data challenged those assumptions, and how I start turning raw information into something useful enough to make real business decisions.
I even showed the actual exported data.
And that's the important part.
Getting the data isn't the hard part. Knowing what questions to ask once you have it is where the work begins.
If you're a Premium member, this is one I'd watch with something to take notes on. I deliberately opened up part of the Gogo research process that I normally keep behind the curtain.
And we're only halfway through.
Next week, Part 2.
We take what we now know about the audience and start asking:
What are these people actually searching for?
That's when we open the next part of my research stack.
The S2E14 replay is ready now inside The Strategist's Workshop classroom.
#TheStrategistsWorkshop #TheFoundationFactor #BeforeYouBuildIt #AudienceIntelligence #GogoMarketing
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Greg DeWitt
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🔓 I Opened the Vault Today
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