6d • General discussion
Week 8 Call Notes & Recording
SUMMARY
- The meeting focused on SideHustleDBL’s product development, business-idea validation workflow, and early marketing.
- Mark demonstrated new dashboard guidance, lead-generation tools, and a prototype six-stage viability-testing process. Marcus recommended clearer assessments and a more guided, focused user journey.
- Kim and Marcus shared their current business-development goals. The group agreed on next steps for testing the platform and reaching potential users.
Details
Participant updates
- Kim: She is researching and organizing her ideas for women’s circles, with a vision of starting with circles and potentially expanding into related offerings. She has not yet explored the platform and wants to develop her initial ideas before using it for structure. [00:05:08–00:07:10]
- Marcus: He sent a proposal to an industrial technology company’s CEO for marketing-development strategy work on a retainer basis. He plans to follow up and explore similar prospects. He is also continuing to validate the Garden Ally concept with landscapers and gardeners. [00:07:27–00:10:18; 00:19:39–00:21:24]
Networking and ways to find clients
- Mark showed Kim how to find LinkedIn Services at LinkedIn.com/services and discussed lead-generation platforms including Thumbtack, Bark, Coach.me, and Noomii.com . [00:15:36–00:19:30]
- The group discussed Boardy.ai as a tool for making introductions. Marcus raised privacy concerns about granting AI tools access to personal accounts and suggested using a separate email account. [00:10:37–00:15:25]
SideHustleDBL product updates
- Mark demonstrated a dashboard feature that highlights the user’s “next best step” and a customer journey map that can be generated and edited. [00:25:35–00:28:27]
- The lead-generation module now includes recommended channels, implementation details, playbooks, outreach scripts, and sequencing. The group discussed adding more unconventional or creative marketing suggestions and ways to account for cost and time. [00:28:28–00:36:27]
- The group discussed adding calendar support for tasks. Marcus noted that tasks with prerequisites could make calendars noisy if scheduled too early. [00:31:08–00:32:33]
- Mark introduced a prototype six-stage business viability-testing workflow, including test ideas, success criteria, time and budget limits, and a place to record results. Marcus recommended assessing results against stage objectives and helping users decide whether to continue or reconsider an idea. [00:43:04–00:48:15]
- The group emphasized keeping early-stage work focused: start with a Lean Canvas and progress to additional planning only when appropriate. Marcus said he intends to start fresh with one idea and take it through stage one. [00:49:17–00:54:54]
Marketing and user onboarding
- Mark plans to begin marketing SideHustleDBL and discussed potential audiences including college students, mothers returning to the workforce, and entrepreneurship students. Kim noted that mothers in Facebook groups often ask for work-from-home and business ideas, and offered to share a promotional post Mark drafts. [00:58:59–01:01:59]
- Marcus suggested a simple guided walkthrough for first-time users, such as selecting an idea, creating a business plan, and testing it. Mark said he plans to develop a five-step process. [01:02:36–01:04:46]
RECORDING
ACTION ITEMS
Mark
- Review the recommendation categories and improve matching where different categories produce overly similar suggestions.
- Add a creative or guerrilla-marketing option to lead generation and include it in the recommended sequencing.
- Improve viability testing with an assessment that compares results to stage objectives and offers guidance on whether to continue or reconsider an idea.
- Begin marketing SideHustleDBL.
- Draft a short, referral-style promotional post for Kim to share in relevant mom-focused groups.
- Develop a simple five-step first-time-user walkthrough covering idea selection, business-plan creation, and testing.
- Goal for next week: Start marketing SideHustleDBL and make progress on the referral post and onboarding walkthrough.
Marcus
- Follow up with the industrial technology company CEO about the proposed marketing-development retainer.
- Identify and reach out to one or two similar companies that may need marketing or business-development strategy support.
- Speak with one or two additional landscapers or gardeners to validate interest in Garden Ally.
- Select one side-hustle idea and work it through stage one of the viability-testing process.
- Goal for next week: Complete stage one for one selected idea using a clean-slate run through the stage-gate process.
Kim
- Set up the women’s-circles idea in SideHustleDBL and use the wizard to develop its name, mission, and vision; explore brand identity as part of that work.
- Post Mark’s promotional message in relevant mom-focused Facebook groups after receiving it.
- Goal for next week: Use the platform to make progress on the women’s-circles idea, especially its name, mission, and vision.
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Week 8 Call Notes & Recording
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