SUMMARY - The meeting focused on SideHustleDBL’s product development, business-idea validation workflow, and early marketing. - Mark demonstrated new dashboard guidance, lead-generation tools, and a prototype six-stage viability-testing process. Marcus recommended clearer assessments and a more guided, focused user journey. - Kim and Marcus shared their current business-development goals. The group agreed on next steps for testing the platform and reaching potential users. Details Participant updates - Kim: She is researching and organizing her ideas for women’s circles, with a vision of starting with circles and potentially expanding into related offerings. She has not yet explored the platform and wants to develop her initial ideas before using it for structure. [00:05:08–00:07:10] - Marcus: He sent a proposal to an industrial technology company’s CEO for marketing-development strategy work on a retainer basis. He plans to follow up and explore similar prospects. He is also continuing to validate the Garden Ally concept with landscapers and gardeners. [00:07:27–00:10:18; 00:19:39–00:21:24] - Networking and ways to find clients - Mark showed Kim how to find LinkedIn Services at LinkedIn.com/services and discussed lead-generation platforms including Thumbtack, Bark, Coach.me, and Noomii.com . [00:15:36–00:19:30] - The group discussed Boardy.ai as a tool for making introductions. Marcus raised privacy concerns about granting AI tools access to personal accounts and suggested using a separate email account. [00:10:37–00:15:25] - SideHustleDBL product updates - Mark demonstrated a dashboard feature that highlights the user’s “next best step” and a customer journey map that can be generated and edited. [00:25:35–00:28:27] - The lead-generation module now includes recommended channels, implementation details, playbooks, outreach scripts, and sequencing. The group discussed adding more unconventional or creative marketing suggestions and ways to account for cost and time. [00:28:28–00:36:27] - The group discussed adding calendar support for tasks. Marcus noted that tasks with prerequisites could make calendars noisy if scheduled too early. [00:31:08–00:32:33] - Mark introduced a prototype six-stage business viability-testing workflow, including test ideas, success criteria, time and budget limits, and a place to record results. Marcus recommended assessing results against stage objectives and helping users decide whether to continue or reconsider an idea. [00:43:04–00:48:15] - The group emphasized keeping early-stage work focused: start with a Lean Canvas and progress to additional planning only when appropriate. Marcus said he intends to start fresh with one idea and take it through stage one. [00:49:17–00:54:54]

SUMMARY - The group reviewed progress on several side-hustle ideas, discussed customer discovery and pricing, and walked through the platform’s financial planning module. - Jessie is preparing to contact prospective wellness-business clients; Marcus is exploring gardener software and an industrial-tech business development opportunity; Steve is prioritizing fractional sales while developing a healthcare newsletter concept. - Mark asked Jessie to send screenshots of a business-plan saving issue and previewed a new tool for testing side-hustle hypotheses. - RECORDING https://us02web.zoom.us/rec/share/TmBOS_LtWkPYgeqlzC0v8oN-ijb3Vpv1vQL51fUvwus6F6NtmEcD-IFhrX7eNxBr.J8DsMK0FkflXVpyU ACTION ITEMS Mark Langford - Investigate the business-plan marketing-section saving issue after Jessie sends screenshots. - Complete the side-hustle testing/decision-engine model and demonstrate it at the next meeting. - Upload the meeting recording for participants. Goal for next week: Make progress on the testing model for the next meeting; follow up on the module bug once Jessie provides screenshots. Jessie P - Send Mark one or two screenshots showing where marketing-plan entries disappear or progress resets. - Reach out to at least one potential client. Goal for next week: Contact at least one prospective client and begin testing her outreach approach. Marcus Rosenthal - Meet with at least one landscaper or gardener to explore the Garden Ally software opportunity; consider contacting one additional person. - Draft a one-page proposal for the industrial-tech business-development opportunity and use it to guide the next conversation with the prospective partner. Goal for next week: Explore the gardener opportunity and advance the industrial-tech discussion with a written proposal. Steve Thomas - Identify five prospects for the fractional sales role and aim to schedule at least one qualifying conversation. - Define a process for the healthcare newsletter, including choosing a publisher, estimating the path to 1,000 subscribers, and planning follow-up with potential sponsors.

SUMMARY The meeting reviewed SideHustleDBL platform progress alongside member venture updates and next-step planning. Confirmed updates included Mark’s platform demo and roadmap work, Kim’s early women’s-circle concept, Marcus’s gardening-app testing and marketing experiments, and Vaughn’s new client engagement. The group also identified near-term constraints around limited availability and unresolved platform and monetization decisions, while outlining what each person plans to validate or build next. - Mark walked through the platform demo and discussed the roadmap, including the AI catalog, prompts library, coaching recordings, Ask the AI Assistant, business-plan workflows, launch plans, budget tracking, and calendar integration. - Kim’s women’s-circle idea was framed as the leading concept to validate first, with the group discussing community, support, wellness, and a structure that could create deeper relationships before any workshops, podcast, or other extensions. - Marcus reported limited traction for the California-native gardening app pilot and is refining paid and organic marketing, while weighing early access, advice, nursery, seed, and premium-service partnership models. - Vaughn is moving into a new client engagement with Heds Fund after completing the legal and operational setup, and he is also validating a separate idea with the goal of productizing or diversifying the service over the next year. RECORDING https://us02web.zoom.us/rec/share/aVzKdC2oQxK-TovMibuB42hIM3D10qXw8eHnDEQFfmqWGyowAs36smRlGMSSx0Ez.t8AuFBZXAiv0lOE- ACTION ITEMS - Planned follow-up: continue planning calendar integration so weekly launch-plan actions appear on users’ phones with scheduled times and durations. Kim - Create the women’s-circle idea in the platform and begin developing its business plan before the next meeting. Marcus - Launch the California-native gardening app ad campaign on Facebook and Instagram after refining the creative and adding UTM tracking. - Meet with at least one boutique gardener to evaluate a premium customized-app partnership model.

SUMMARY - Each participant gave an update on their side hustle and the experiment they're running. Mark kept pushing the same point: find the one thing a customer will pay for, and pre-sell it before building more. (Mark, 9:27) - The main lessons were "speed to a real yes beats a perfect yes" and "a fast no is better than a long no." (Mark, 19:10; 20:06) - Mark demoed the platform's Vision & Branding and Marketing Plan modules. (Demo, 50:09) - He also recommended two AI lead-gen tools: Instinct.com and Boardy AI. (Lead-gen tools, 44:42) - Everyone committed to one goal for next week's check-in. (Commitments, 59:36) RECORDING https://drive.google.com/file/d/1cYNdVN7lGE009e0q34IAJ1yl-6lqpjes/view?usp=drive_link ACTION ITEMS Steve Thomas -Run all three ideas through a go/no-go decision and pick one to pursue. (1:00:53) Jessie P -Finish the business plan and move on to marketing. Pre-sell the offer to get a first paying customer. (1:00:24) Vaughn Ramos - Redo the match analysis inputs with a fintech-focused prompt, then work on the business plan. (1:00:05)