Week 1 - Intro and Homework 🤓 · The Brand Is Strong

Week 1 - Intro and Homework 🤓

Hi! My name is Rū, and it is a pleasure to meet all of you. I have seen a few folks add their social media handles, so mine is @ru_like_roux across all platforms. I am so excited to be on this journey with all of you, and I am looking forward to seeing all of our progress over the next month.

My Why:

I want to create content because I really believe there are amazing things in this world that folks do not know about or may not be exposed to for a variety of reasons, and I would love to be the person who showcases amazing media and draws more people to things I am passionate about. I feel this way about many genres and media types including but not limited to: animation, books, movies, shows, and my country of Philly.

Cringe Mountain:

I am still very much at the base of Cringe Mountain. As someone who most people would consider an extra-extrovert and who has actually climbed a mountain, it is kind of hilarious that hitting "post" is one of the hardest things for me to do. But alas, here I am on Sunday October 4, 2026 with thousands of drafts taking up space on my phone and laptop and a mere 2 posts on TikTok 😭🤣 (photo tax of me at the base of Parque Nacional Los Glaciares in El Chalten the day before a hike is below)

Understanding my Brand:

While trying to figure out my Brand Pillars, I keep coming back to Enthusiastic, Energetic, and Earnest ( I see I am not alone with loving alliteration). My siblings occasionally joke that I am a walking emoji, but I cannot help but to emote when discussing things I am passionate about! In my many drafts, I have played around with a ton off color combos, but I keep coming back to a predominately orange palette.

Content I am currently obsessed with:

I am still new in my content journey, but some content I am currently obsessing over is the release off "Pretty Pretty Please, I Don’t want to Be a Magical Girl". From the rollout of Episode 1 to the marketing for the merch on TikTok, Kiana Khansmith has been brilliant in the way she showcases her vision, voice, and brand. And while I do not intend to create any animation (…you never know), this is one off the many types of media I want to highlight and celebrate. And I think this reaffirms, to me, my why and my Brand Pillars.

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Week 1 - Intro and Homework 🤓