Google rankings are no longer the whole game. People now ask ChatGPT, Claude, Perplexity and Google AI for answers—and if your brand is missing from those answers, your competitor may be taking the traffic, attention and money instead. In this video, I put my own name and brand under the microscope using Semrush One and the new Semrush MCP server. We test my traditional SEO visibility, see whether AI search engines mention or cite the brand, analyze keywords and backlinks, audit the website, identify its biggest discovery gaps, and turn the findings into a prioritized action plan—all through a simple AI conversation. You’ll learn how to: ✅ Connect Semrush MCP to an AI assistant such as ChatGPT ✅ Run an SEO and AI visibility check without being an SEO expert ✅ Understand keywords, SERP data, backlinks and authority scores ✅ Audit a website for technical issues and low-value pages ✅ Discover which searches your website is currently missing ✅ Compare your visibility with relevant competitors ✅ Track whether ChatGPT, Gemini, Perplexity and Google AI cite your brand ✅ Turn Semrush findings into a ranked execution plan your agent can help implement