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Aug 4 •
Start Here 👋 Welcome to Yacht Broker Academy
Welcome — glad you're here. I'm John, a yacht broker in South Florida. I built this group for the people who message me constantly asking how to break into yacht sales — whether you're just exploring the idea, trying to land your first role, or already in the industry and leveling up. Here's how to get started: 1. Introduce yourself below. Drop a comment with: - Where you're based - Where you're at with yacht sales (exploring / breaking in / already working) - The one thing you're hoping to figure out here 2. Head to Ask a Broker and post whatever question is actually on your mind. That's what this group is for — no question is too basic. 3. Check the Classroom for the tools and resources I've put together. I read everything and I answer. Let's get you into this business.
3d •
The Real Prices of Boats
I hear all the time about how much room there is in the pricing of boats. I recently looked at a boat that was interesting. $750k Retail Price, Dealer Discounted to $599k then when the boat sat it dropped to $499k. The boat is still sitting and currently the ask is $419k. So after all that there is a 45% drop from retail and a 31% drop from the dealer discount. My question and looking for comments is, how do the numbers really work between Retail Price, I assume this is the suggested manufacturers price, the dealer discount then the real selling price. Incentives from the manufacture? Financing percentage make up? Whats the math?
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Sep 17 •
New faces in here 👋
Been heads-down welcoming people this week and wanted to point something out: this group has a real mix - a Head of Sales at a brokerage, a 20-year Coast Guard vet who's back in yacht sales, licensed captains, and people just starting to explore from Maryland to Georgia to right here in South Florida. If you haven't introduced yourself yet, do it in Start Here - I read every one and there's a good chance someone in here is dealing with exactly what you are.
27d •
The one thing that separates who makes it in this business
Get asked this a lot in different forms - "how do I know if I'll actually make it as a broker.": It's not the person who knows the most about boats. It's not even the most talented salesperson. It's whoever is most reliably there - answers the call they don't feel like taking, follows up when they said they would, shows up to the marina even on the slow week when nothing's moving. Boat knowledge you can learn in months. Sales skill you build with reps. But reliability is a decision you make every single day, and it's the thing that actually separates the brokers who make it from the ones who quietly disappear after six months. If you're still exploring this - that's the real qualifier to check yourself against. Not "am I a boat guy." "Am I someone people can count on."
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Break into yacht sales, taught by a working South Florida yacht broker. Straight answers for people trying to get into the business.
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