Nearly 30 years in, people still ask why I have stayed with J4K for so long, and the answer is simple — because of young goalkeepers like Flo! I could have chased bigger money elsewhere over the years, sat in boardrooms in a suit talking numbers with people who only cared about the money and not the people behind it, but I knew I could never stomach that. What keeps me going is getting a message, an email, or a photo like the one that landed today. J4K was never just a goalkeeper glove brand to me — it’s always been part of a goalkeeper’s journey. I meet goalkeepers when they buy their first pair of gloves, or when they walk into one of our training centres, and then I get to watch them grow: Gaining confidence, improving as keepers, becoming young adults. Some go semi-pro, some turn fully professional, some earn scholarships in the States, and some just grow into confident young people who still love the position. Knowing J4K played some small part in their journey- that is where the real satisfaction is for me. Florence Blades has been part of the J4K family for years, and when I saw this photo and the email from her dad Martin today, it underlines why I still do J4K to this day! “Hi Ray, The picture is Blades going back to her primary school as she went to watch their new girls’ team and saw they didn’t have any gloves!” “She said, ‘we have to fix that! So we took four pairs over to the school and they were over the moon. All in great condition for them to start the next J4K keeper.” Just imagine if more and more youngsters — who will obviously be adults themselves one day — grew up acting as thoughtfully for others as Flo did. What a much better world we would be living in heh! Well done, Flo. Myself and the whole J4K community are so proud of you