About a decade ago, someone said to me you don't want rich people in your cash practice. That made no sense. Then I started paying close attention and realized the person was spot on. People think I need to open a cash practice in a wealthy area. You will go broke! They will live in severe chronic pain not being able to sleep to use their insurance to save money. They complain about the price but drive up in a $150,000 car and own 2 homes. There are actually two types of wealthy people. The ones I just described and then entrepreneurs. Entrepreneurs are great leads and think totally different. Their time is money. If they can't go on a trip to meet a client, or get on the golf course they lose money. If they can't play with their kids it is priceless to them. If they pay for 10 sessions up front and use 7 they say keep the money. I didn't pay to spend time with you, I paid for the result. To be successful in cash practice your target is middle class. You are wasting money targeting wealthy neighborhoods. I literally told my marketing company years ago to exclude people over a certain income level, I am wasting money marketing to them! Comment "Hybrid" if you want more information on how I make $100,000 a month while working 20 hrs a week in my cash based clinic