Members who join my community before August 4 get premium privileges. This is not a drill! If you're a coach who creates content that kinda flops (be honest) or feels sad when you do cold outreach, a live event strategy might be a better fit for you - it was for me! The live event engine is: 1. Signature talk 2. Warm-audience workshops 3. Cold-audience webinars Get these three rockin' and rollin', and you'll be swimming in leads and fun business growth! Click here to learn more. Click here to jump aboard!

Serious founders and community leaders know how to talk about WHY they do what they do with clarity and precision. They share their story in a way that captivates audiences, and inspires action. Tomorrow, I'm running a free workshop called "Build Your Signature Talk" - you'll learn a framework for creating a talk that shows up in networking, workshops, masterclasses, podcast interviews and more. Founders have paid me $1000+ to help them with this - you get it for free. We'll also validate your idea on the call, so you walk away with something real (not just a bunch of information you can't apply). Join my community, The Live Event Studio, to register for the workshop!

My answer: nope 🥲 Which is why I'm excited about hosting @Des Dreckett next Wednesday. A free masterclass called YouTube Clients on Autopilot - an opportunity to learn how YouTube search could become my new best friend and support my coaching efforts. Des will be sharing the exact system he uses to turn one video into a consistent client pipeline. I've created some videos. Spent hours planning, recording, editing... The only emails I've gotten are from cold outreach dudes selling me their YouTube programs. 🥲 So I'm looking forward to getting some guidance around lead generation on YouTube, especially as someone who only has 133 subscribers. YouTube Clients on Autopilot. Wednesday May 6. 8am EDT (New York) ~ 2pm CEST (Berlin) ~ 8pm AWST (Perth) Click here to add the event to your calendar. Will you be joining us?

There is a belief doing the rounds that short-form content is the fastest route to Skool community growth. Post Shorts. Stay visible. The members will follow. It sounds reasonable. It's not how it works in practice. Short-form content is a discovery tool. It can put your face in front of new people, and there is a place for it in a broader content strategy. But the viewer who watches a 30-second clip is not in a decision-making state. They are scrolling. They are not asking whether your community is worth their time and attention. That question gets answered somewhere else. Long-form video is where the trust transfer happens. When someone watches eight or twelve minutes of you working through a real problem, they are doing something different. They are evaluating you. They are deciding whether you know what you are talking about, whether your approach fits how they think, and whether the community you are building is the right room for them. That process takes time. Short-form does not give it to them. The creators who consistently drive Skool member growth from YouTube are not the ones posting the most Shorts. They are the ones publishing long-form videos on specific problems their audience is actively trying to solve. If you are using YouTube to grow a Skool community, this is exactly what we work on inside The Content Revenue Lab. https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab

I ran this free masterclass in my community last week. 35+ attendees, and a lot of positive feedback. 𝐓𝐡𝐞 𝐟𝐨𝐜𝐮𝐬: 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐒𝐤𝐨𝐨𝐥 𝐜𝐚𝐥𝐞𝐧𝐝𝐚𝐫 𝐬𝐡𝐚𝐩𝐞𝐬 𝐭𝐡𝐞 𝐰𝐚𝐲 𝐩𝐞𝐨𝐩𝐥𝐞 𝐬𝐞𝐞 𝐲𝐨𝐮, 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐭𝐨 𝐮𝐬𝐞 𝐢𝐭 𝐨𝐧 𝐩𝐮𝐫𝐩𝐨𝐬𝐞. I'll be running it again today and tomorrow in: 1. The Content Revenue Lab by @Des Dreckett 8am EST - 2pm CET 2. Evergreen Foundations - 8am EST - 2pm CET After this, it'll only be available in my community's premium membership. Don't miss out! See you then?