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Owned by Des

Content marketing for creators over 40. Build an audience on YouTube, Instagram, TikTok and beyond, then turn it into real income. Free.

Turn your Skool community into $1K-$5K/month - even with just 0-50 members

1006 contributions to the skool CLASSIFIEDS
Before You Make a Money Plan, Get Clear
Before you decide you need to spend less, pay off debt, or save more, take a minute to answer: Where do I actually stand with my money? This week, write down these five things: - What comes in each month - What has to go out - What you owe - What you have saved - What big expenses are coming up - Then ask yourself: What is ONE thing on that list that deserves my attention first? That's your starting point. If you want support actually following through, that's what I offer inside Money Made Simple. We work through practical money skills together, but more importantly, you have a place to ask questions, get accountability, and keep going when life gets busy. If money has been sitting on your “I really need to deal with this” list, this is a good week to start. 💚
Before You Make a Money Plan, Get Clear
1 like • 2h
@Jen Sullivan Absolutely!
2 likes • 2h
@Heather Wilson So true.
How Living Your Life Becomes Your Service That Pays For It
Service can be such a misunderstood word for people who want to do work that matters. Most of them are not out there trying to serve you. They are doing what they love, doing it well, and you happen to benefit. That is what I call service through the act of living. When you live the life you actually want to live, you cannot help but create value for other people. It spills over. And that value is what ends up paying for the life. I lived and traveled for nearly ten years in a van that I turned into a livable space. I called it my Mobile Domicile. People always asked me the same question: "How can you afford to travel all the time?" I gave away balloon animals. I did not sell them. I gave them away, and people, on their own, gave back. And just to be transparent, I was not on a mission. I was not out there doing "service." I was living the life I wanted, and the living of it happened to put a smile on somebody's face. Over the years that voluntary income added up to more than half a million dollars. Most of us were taught it the other way around. You serve somebody else's purpose, and you get paid, then, and if you plan it well, or get lucky, you get to live someday. What if we flip the script and start by looking at what you already do, just by being you, that other people value. It is probably closer than you think! That's how you create a Self-Sustaining Life.
1 like • 2h
I absolutely love your journey, and it's great that so many others get to find out.
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Do you get what my group is about just by seeing this image?
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1 like • 2h
Clear to me, mate.
Oct 6 - Who Were You Five Years Ago?
Your former self can reveal the audience you are uniquely equipped to help. What were you doing in 2021 with your life and business that you can teach others today in life and in business? Describe the person your message is for in the comments below because of the road you have travelled over the past 5 years. For me... For me. I was in the recording studio creating the master copies of 14 songs for my first album. It was a great escape from what was happening in the world (and stock market volatility as I am a financial planner) and starting on the unknown road of how music could contribute to the work I do. Now I see where the music road has taken me and can teach others how using creativity inside your business and life can add value. Words not just for lyrics but for writing a book, copywriting ect which can create the hooks needed to bring your audience that much closer to buying what you are offering. Whether it be low ticket or high ticket. PS. Who do you know who needs to be in The IMPACT EXPERIENCE Community - https://www.skool.com/impact-4613/about
1 like • 2h
@Heather Wilson, you're right. Completely different.
I'm shutting up shop. That's it.
Sorry not sorry for the title. I'm closing my Skool Monetization Lab community, and the reason is simple. I give away good content for free, and free members don't act on it the way my paying members do. I'm in my 50s, and I don't have time to waste like the younger "whippersnappers" (I have never written that word before 🤣). For me, time is currency, so I looked at this as return on time. In my paid communities, people have put money in, so they turn up and do the work. In SML, free content gets treated like a free sample. People take it and don't act on it 😏 That gives me a simple rule on pricing: 𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗯𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝘁𝗿𝗮𝗳𝗳𝗶𝗰: a low-priced subscription is the better model, because paying filters for people who will act. 𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁: stay free. A price on an empty room only leaves you with an empty room. My own traffic comes from YouTube, and that's what keeps my paid communities full. Two more reasons. There are now a lot of free communities teaching the same thing, so it's hard to look different from the one next door. And the same hours in my other communities earn more. I use one test. If I'm not hearing at least one "KACHING" a week, the time and resources are being wasted. SML started as a test, and it worked at the beginning. Then Skool changed the rules. I'm not going to sit and cry about it. I've never been afraid to kill what isn't working, so I'm closing the doors. 𝗜'𝗺 𝗻𝗼𝘁 𝗲𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗶𝗻𝗴 𝘆𝗼𝘂 𝘁𝗼 𝗰𝗹𝗼𝘀𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆. 𝗔 𝘀𝗶𝗺𝗽𝗹𝗲 𝗽𝗶𝘃𝗼𝘁 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿. Here's how to check yours this week: Add up the hours you spent on it last month, including posting, replying and prep. Then count the sales, bookings or paid sign-ups that came from it. Divide the hours by the sales and you have your number. If you can't point to at least one sale a week, ask yourself two questions. Do I bring my own traffic? Would the people in here pay for what I give them? If the answer to the first is no, the pivot may be as small as changing who you're bringing in.
I'm shutting up shop. That's it.
1 like • 13h
@Lidia Axe, thanks for your comment. Yes, that's what I suggested 😁: 𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗯𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝘁𝗿𝗮𝗳𝗳𝗶𝗰: a low-priced subscription is the better model, because paying filters for people who will act. 𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁: stay free. A price on an empty room only leaves you with an empty room.
2 likes • 11h
@Liz Plampton Yes 100% If you're just starting out and you're struggling to get traffic, always start with free or freemium. I certainly advocate for this! I don't know, but something in my waters suggests changes are coming soon. Unless you're able to start taking some transactions in your community, the journey between a free and a paid customer might just be too long. In my eyes, you definitely need to master a traffic source if you have a Skool community. I don't even think it matters what that traffic source is, as long as you master it and are able to drive traffic to your about page.
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Des Dreckett
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@des-dreckett-6753
Helping creators turn YouTube into paid Skool members. Built The Content Revenue Lab from scratch. No big audience needed.

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Joined Aug 30, 2025
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