I've sold a bunch of books, courses, live trainings, some coaching, and a bit of client work solely via email, solely to my email list. To date, the highest-ticket thing I have sold in this way has been a $3k/month DFY offer back in May, which has so far brought in $9k and which seems to be poised to keep going for at least a month or two more. I'm curious about you. What's the highest-ticket offer you have sold successfully to your email list?

UPDATE: This riddle has been solved. You can find the answer in the comments below. But for your own benefit, I advise you to read the riddle and mull it over yourself. It will be worthwhile, because the real answer will stick in your mind better, and might actually be at your fingertips when you need it. ORIGINAL POST: Let's play a riddle. This riddle is based on a true case study, but the names, nationalities, and animal species have been changed to protect the interestingness of the riddle. Here goes: Wang Wei is Chinese. China is the world's largest producer of pork. In the interests of capitalizing on some of their massive pork production, the Chinese Communist Party has tasked Wang Wei with increasing the export of Chinese pork. Wang Wei goes and researches the topic. He decides to zoom in his efforts on France. He finds three interesting things: FIRST, the French already consume large quantities of pork, particularly in the forms of various hams and charcuterie. SECOND, the French consume something known as "steak tartare," which is basically raw cow meat minced up and seasoned. THIRD, the price the French are willing to pay for cow meat they will consume raw in the form of "steak tartare" is FIVE TIMES as high as the price they will pay for cow meat that is to be cooked or roasted. Wang Wei sees an opportunity: ====>>> "Pork tartare" <<<==== ... basically, raw pork, minced up and seasoned, and served up to the French at a price five times higher than that of equivalent hams, pork chops, or salami. PROBLEM: The French, though they are fine with eating raw cow meat, and though they will eat their fill of pork cooked, smoked, or otherwise thermally processed, think that eating raw pork is 1) disgusting and 2) unsanitary because it can cause salmonella. Wang Wei happens to have proof that the Chinese pork, unlike pork from other countries, is perfectly safe to eat raw and will never cause salmonella. He also has tried "pork tartare" himself, as prepared by some of China's top pork chefs, and he has found it to be delicious.

I never knew this was a thing? From a blog post by the guy who has done a bunch of them: === Most newsletters would benefit from being time-boxed or run in a “pop-up” style. That is: Seasonal, or with a hard stop. Set a limit of three to six months and pick a frequency — perhaps once or twice weekly? — and a word limit — maybe 500 words? (something you can’t shirk away from, that you could refine in an hour if hard pressed) — and stick to your rules like a madperson. === Thoughts? Have you signed up for something like this? Have you tried it? If you are still waiting to start an email list that you will mail regularly, would a hard stop set in advance help you get started?

Couple weeks ago, @Vasileios Apostolou gave me a nice testimonial that I turned into a promo this week, and made about $8k on. Today, I got a new subscriber to my list who apparently really doesn't like me (screenshot attached) I don't know yet how to turn that into money, but I'm thinking about it. And in the meantime, maybe it can turn into money for you. What offensive/irritating/stupid messages from readers have you gotten recently? Or what glowing/great/pleasant messages have you gotten? There's a promo or a new offer or at least an email hiding in there. Share what you've got below, and we can work on it together.

Let's start to wrap up this exciting challenge up because: - The first step got 18 people participating - The second got 13 people participating We are now on the 3rd step. I figure we can't keep going much longer before we run out of people completely. If you've done the previous two steps, this third step will be easy. It's to look over your answers to Step 1 (your offer) and Step 2 (your one specific person to sell that offer to) and ask yourself: ===> 3. What short question could I ask my ideal person to just open a conversation? A couple easy handraiser questions: 1. If they joined your email list with a lead magnet that ties into your current offer, you can simply ask them if they still want the outcome the lead magnet offers: "Are you still looking for a house in Georgetown?" (assuming they signed up for Georgetown house listings or a Georgetown-area house pricing info) 2. If you wrote up an identifying fact about your idea person in your Step 2, description, you can simply call them out with something specific about them. Take Nick Bandy's recent email as an example, connected to his Step 2 description: "Do you run an agency with at least one employee or contractor?" There are many many other ways to craft your 9-word email. But rather than trying to spell them all out, I'll encourage you to just write up your best short question you can ask your ideal prospect to open a conversation... post it below in the comments... and we can workshop it together. Sounds good? Then get to it. I'll be watching you!