First... @Carla Bosteder this was for you specifically, you asked, a few more did as well...but, don't say I never gave ya' nothin'. What I am seeing: Everyone wants to lead into businesses and sell "ICM". You and I both know they need it, but it's like walking up to a woman on the first date and trying to lift up her skirt. You're going to get slapped. Business owners are the same. You need to earn trust, so just because your friends will let you take a look up there and reorganize their entire business... It's a little bit hard of an ask to a stranger. You need to position ICM Folder as a high ticket upsell to an offer. Create a quick win, solve a problem, then they will trust you forever. They will even ASK you what else you can do for them. That is what the 3 laws is about. That is what the researching is about. That is what the customer's journey highlights. It's all in the classroom.... Here's an easier win you can get for business owners missing out on business because of late calls, calls while they're busy, etc and so on. Go look up the numbers - it's a real pain. It's just files n' folders, people: https://www.youtube.com/watch?v=_gV242QeLCw The files n' folders are going up in the classroom here. P.S. I built my front desk for my company as sassy'ish. I call her LIVE so you can hear that. The report I mention is in the description on YT and in the classroom.

You researched the thing. Research said "all systems go", here is your pricing, positioning, hooks and angles for marketing. So you build the offer. Now you need eyes on the offer. First, I suggest you pick 1 lane and go vertical 1) Only cold call 2) Only cold email These 2 are the fastest wins with the least upfront cost. Cold calling is free: If I was broke, with nothing, no offer, and an idea. I would pick up the phone and start calling people to see if they're is any interest [pain]. Then I can close a deal and now I'm paid to build the thing. $0 up-front... Just have thick skin and be prepared to "Mayweather" (boxer defense) the "EFF YOU!" when you do it. Personally, I'm a maniac and cold calling is a fun challenge for me Cold emailing you need to buy a warmed up inbox and/or warm up domains for a weeks. There are minimal costs involved but I'd set aside about $150 for a real shot at getting a system up and running the same day (I show the high level of how I do this in #Build A Lead Generating Machine Today ) 3) Run paid ads If you don't know what to do, and most people don't, you'll just loose a shit ton of money and blame the method instead of yourself. If you want to do this and you don't know what you're doing - I'd suggest against it. This is why: This is a form of pattern interrupt - people aren't actively seeking the solution. They may be in the market based on pixel data but they're not looking at the moment they see your ad. You're just bidding with other companies and whomever has the most money wins. Running paid ads is when you want to pour gasoline on something already working and you need another channel. 4) The Patience man's game and the ultimate, best form of traffic: SEO (search traffic) Search traffic is the ultimate high-intent traffic. People are actively looking for a solution to their problem but it can take months to gain traction. My YouTube channel is an example of that high-intent traffic and half this room came from it.

Yesterday, one of the members in Jake's Skool community, a fellow ICM builder name Eugene shared a GitHub repo with me. A Japanese digital business card for realtors. QR code, AI chat, mortgage calculator. Live site, real customers, 140 merged pull requests, still shipping daily. Nice build. So I spent some of the day working out how to make the Western version. Here's what I found instead. That product works because the company behind it is a Tokyo brokerage that already owned 4.5 million sales records and 6,000 new listings a day. The app is a skin on a filing cabinet they already had. Strip the data out and you have a link-in-bio page with a chatbot. In the US that data is MLS-licensed. You need a contract with every single MLS you want data from, even going through an aggregator. One company built 300+ connections to get coverage. A national feed runs low six figures a year and still has gaps. Fine. Skip the data. Except digital business cards are already Blinq at 4.9 stars across 150,000 reviews, with a free tier. And AI chat for realtors is Ylopo at $395 a month, Structurely at $300 to $1,000. Fine. Something smaller. Since 2024, buyers have to sign a written agreement about agent compensation before they tour a single house. Everyone's confused about it. Nobody has built the tool. I got genuinely excited about this one. Then I checked whether an agent is even allowed to explain a contract to a client. They are not. Explaining what a clause means is unauthorized practice of law, in all fifty states, and the agent handing it over is the one carrying the exposure. Insurers started adding generative-AI exclusions this January, so it wouldn't be covered either. I had the whole thing designed before I checked. It would have shipped. Six shapes, six different walls. Around the fifth one the pattern showed up. Every time, the moat was somebody else's data, or the thing was illegal for the person who'd be using it. Which left one place to stand. Whatever gets built stays on the agent's side of the table and never crosses over to the client.

Some of you came through www.filesnfolders.com ... Some of you came from Jake Van Clief's room... Some of you came from the YouTubes... And 1 random person came from Instagram? If you grabbed the "skeleton" ICM folder structure from my site, then you might have just opened a blank set of things and was unsure of what to do and you moved on. That's not what I want, I want people being able to see how it works. What is on the site now when people opt-in: A half-way done website project that I started...and you can finish it. It comes pre-wired with some of my skills, so getting the site up and running will be much easier than chasing around repo links (for the newer people). Finishing it means you will have an a website that can show off your ICM Agency (or change it to fit whatever you do). All you have to do is point your AI at the folder and ask it where it stands, and you can get right to work using the ICM Folder system and the end product is having an ICM agency site (or whatever type of website you want - then tell it MAKE IT MINE, and it will make it yours) Hopefully this helps some people to do and helps people who get stuck staring at blank files and folders. The new classroom for ICM Foundational Stuff Is here: ICM Foundational Stuff I'll continue to update and add...if there are things you would like to see , comment below, and if I know it...I'll show it. RyMac

The biggest thing I am seeing with ICM is people are overwhelmed staring at blank text files. So I've filled in half of a workflow for a website build... Claude.md filled in Context.md doneski' Folders and workflow built Content done You just just need to finish the project. Then you can tell it MAKE-IT-MINE and it'll be your own ICM Folder workflow and replace all the "dummy" info in it. It'll be free. It'll be something you won't have to guess. You can't point your AI at it and get to work. Standby.