It's Wednesday and one of my favorite events of the week happens today... SOCIAL HOUR!! Okay so it's also the Q&A but I just love this hour where we all get together and chat, catch up on the happs and laugh. For me it's kind of like therapy. Everyone is welcome to join us - we meet at 1pm mtn here: https://us06web.zoom.us/j/82141442688?pwd=xJ9W2bYfTXnBptWKuoOgEH4P2enq6p.1 No rules and no recording - come for 5 minutes or stay for the hour - totally up to you. 🐦🔥🐘🍁🪻🦚🪻🍁🐘🐦🔥 Let's chat about purpose for a minute - shall we? We all created a Substack (or are thinking about creating one) for some reason - whether to simply have a place to explore and write (I know when I first started out that's what I used it for) or it's a place to organize our empire (which is how I use it now) for a reason. What is the reason for your Substack now? Have you given it some thought? I ask this because I think that it makes a difference in how to approach growing your Substack. If you're using it to organize your empire, I believe your first steps need to be to sort what you've got going on. Some organizational piles might include: What are you selling Who are you selling to What are you personally interested in How much time do you have to invest in marketing Are you introverted or extroverted (how much time can you spend with people whether in community or in video/conversation) How do you like to create long form content? I was having a short conversation in the DMs with @Vinayak Ramesh yesterday about selling stuff and creating a client journey. There are lots of ways to do this - but a very simple exercise to do while you're sorting your "goings on" is to take a piece of paper (oh yeah this is going to be old school - go grab your pen and paper or your journal or your art supplies) ... draw a line on it. Put a dot on the left of the line (where it starts) and write exactly where your ideal client is when they first know they need your solution to their problem - write down all the things they are struggling with, what are they feeling, what do they hate, what do they long for.