This has been a big month for me. Last week I became a Dad (super excited but sleep deprived), also feels very wierd calling myself a Dad. So this month I'm in a tiny bit of a holding pattern but I've got two main focuses this month. 1. I want to engage way more on here and restructure the classroom. We've got sample projects, tons and tons of templates and more. I really want to try and get people to use them 2. Rebuild my email newsletter so its genuinely useful for people. I'm planning on breaking each week down into three parts: news updates - what's happened in the last week of construction/AI, inform - some interesting insight or perspective change and work - a new approach or solution to a task. What are your goals for October? Comment them down below!

Been building an AI receptionist for a US tree service company the last few months. One thing keeps surprising me: how much revenue never gets picked up. This company was missing about 50% of their calls. Not because anyone was slacking, but because the crew is in the field. Guys are on trucks, on-site, hands full. Homeowner calls at 2 PM, no answer, moves to the next name on the list at 2:02. Set up the AI to catch every call, qualify (scope, location, timing), and drop the job straight into their CRM. They're booking about 50% more jobs a month now. Roughly $20k+ per month in recovered revenue. Same crew, same ad spend. Curious for the roofers, HVAC folks, and tree service guys here: how much of your inbound do you think gets missed when your crews are out working? Would love to hear if 50% is normal or if we caught an outlier.

One thing I see people getting confused with when they start with Claude is understanding what’s what. There’s Chat, Cowork and Code, then you’ve got the desktop app, browser and phone. The easiest way to make sense of it is to start with the job you want done: - Chat: asking questions, working through ideas and handling standalone tasks. - Cowork: working across your project documents and completing tasks with outputs you can save, review and update. - Code: building software, updating websites and creating more advanced automations. For most people working in construction, I’d encourage you to get working in Cowork as soon as possible. In the video, I show the difference between asking “What are liquidated damages?” and “What are the liquidated damages for this project?” That second question needs access to the actual contract. Start with one project folder and a question you already know how to check. Confirm Claude can see the relevant documents, ask your question, then check its answer against the source. I walk through how the different parts fit together, including working from your laptop, browser and phone in the video here.

Something I’ve noticed after working with business owners across different industries is that the ones who eventually build something sustainable usually have one thing in common: They genuinely care about what they’re building. They care about their customers. They care about their reputation. They care about their team. And they care about getting the business right. But caring about the business doesn’t mean you should be the person handling every follow-up, admin task, customer message, or operational detail. That’s where a lot of good businesses get stuck. The owner becomes the person everyone depends on, even when systems and automation are already in place. I’ve always believed the right support isn’t about finding someone to simply “do tasks.” It’s about finding someone who can take ownership of the work and treat the business with the same level of care. Whether you’re building an eCom brand, growing a service business, or using AI to scale your operations, that human execution layer still matters. Systems create leverage. The right people make that leverage actually work. 💯

Curious what everyone’s running. Here’s mine: • JobTread — PM, estimating, budgets, and the file system: plans, drawings, receipts, job docs all live here • QuickBooks — accounting • Notion — business brain / SOPs + cost history • Airtable — Contractor OS data layer • Claude / ChatGPT — the glue. Skills + MCP connectors so I’m not re-entering the same data three times Google Drive is still in there, but honestly it’s redundant — it only exists as a staging spot until I get receipt capture running properly through the agents. Once that’s clean it comes out. What are you running — and what’s sitting in your stack that you know you don’t actually need?