An addition to @Honey Syed 's response👇 Rather than asking, "What's the usual culprit?", I'd start by asking... "What did those 25 replies reveal?" Because that's where the gold is 💰 Did they mention the same obstacle? Or did they misunderstand the question? And at what exact message did the conversation die? (Specifics really DO matter) The issue may not be a single culprit, but a combination of the audience, where they were in their journey, what happened after they replied, and even the difference between email and WhatsApp. So... I'd be asking: At what point did I STOP moving with the prospect's existing momentum? (Think Aikido) Remember, @Sibi Gnaneshwaran You're NOT talking to ECOM founders... You're "listening" to individuals with unique problems.