That question has followed me for the last eight months. Not from a boardroom. From a swimming pool in Mexico. Some afternoons I'd collect my son from school in a moto taxi. We'd head to the pool and play Marco Polo with Balam and his 8-year-old friends. A quiet life on the outside. He'd go to bed. I'd open my laptop and build until two in the morning. AI agents. Memory systems. Research. Founder conversations. Every week I thought I was getting closer. Every week I realised I still hadn't answered the question. Who does a founder talk to when they're the one everyone else talks to? Every time something didn't feel right, I assumed I hadn't built enough. So I built another AI agent. Another workflow. Another memory system. I thought the answer was better AI. It wasn't. The more conversations I had, the more I realised founders weren't asking for another tool. They were looking for somewhere they could think. Someone who could challenge their assumptions before they made the next big decision. I built. I deleted. I started again. Over and over. Then one night it clicked. None of the things I'd built were the destination. They were all pieces of something bigger. I hadn't been building another AI company. I'd been trying to solve a founder problem. Everything I'd built suddenly made sense. Sales wasn't the product. Marketing wasn't the product. The AI wasn't the product. They were simply the engine. The real product was building the thinking partner I'd been looking for myself. That's why I'm launching 1% Founder. Not another AI company. A thinking partner for founders. Because I don't think founders need more AI. I don't think they need more tools. I think they need a better place to think. So I'll leave you with the question that started this whole journey. If you're the founder everyone turns to... Who do you turn to?