You researched the thing. Research said "all systems go", here is your pricing, positioning, hooks and angles for marketing. So you build the offer. Now you need eyes on the offer. First, I suggest you pick 1 lane and go vertical 1) Only cold call 2) Only cold email These 2 are the fastest wins with the least upfront cost. Cold calling is free: If I was broke, with nothing, no offer, and an idea. I would pick up the phone and start calling people to see if they're is any interest [pain]. Then I can close a deal and now I'm paid to build the thing. $0 up-front... Just have thick skin and be prepared to "Mayweather" (boxer defense) the "EFF YOU!" when you do it. Personally, I'm a maniac and cold calling is a fun challenge for me Cold emailing you need to buy a warmed up inbox and/or warm up domains for a weeks. There are minimal costs involved but I'd set aside about $150 for a real shot at getting a system up and running the same day (I show the high level of how I do this in #Build A Lead Generating Machine Today ) 3) Run paid ads If you don't know what to do, and most people don't, you'll just loose a shit ton of money and blame the method instead of yourself. If you want to do this and you don't know what you're doing - I'd suggest against it. This is why: This is a form of pattern interrupt - people aren't actively seeking the solution. They may be in the market based on pixel data but they're not looking at the moment they see your ad. You're just bidding with other companies and whomever has the most money wins. Running paid ads is when you want to pour gasoline on something already working and you need another channel. 4) The Patience man's game and the ultimate, best form of traffic: SEO (search traffic) Search traffic is the ultimate high-intent traffic. People are actively looking for a solution to their problem but it can take months to gain traction. My YouTube channel is an example of that high-intent traffic and half this room came from it.