Forty years running businesses, several agencies, an electronics company, a distribution business, mostly without much money behind any of them. This book is what came out of all that. Not a polished success story, an honest one, the stuff that went wrong along with what actually worked. The whole thing sits on one idea that took me longer to learn than it should have: a business isn't built on what you want to sell, it's built on what customers actually want to buy. I still catch myself forgetting that one occasionally, forty years in. It's live now, paperback and ebook. Paperback's $9.99 at the moment, usually $17.99. The Ebook is $2.99 for now, I've dropped it there partly to make it easy to pick up and partly because I'd genuinely like more reviews, and I'm not going to pretend the price didn't have something to do with that. Check the cover (below) matches what you see: https://www.amazon.com/dp/B095PXX3JJ/ it might not yet be available on Amazon.co.uk, probably any minute, or tomorrow. Each chapter comes with its own worksheet too, not a summary, an actual sheet you sit down and fill in. A negotiation prep sheet, a client concentration audit, a referral network mapper, a full ten-step framework workbook. None of it's published anywhere else. All are free, no signup needed. If you read it and it's not worth five stars, tell me why. I'd rather know. I am still learning to write.